Brit Morin

Things Brit Says on Podcasts

Entrepreneur and investor who founded Brit + Co, the media and education platform launched in 2011, and co-founded Offline Ventures, a venture fund and studio for early-stage health technology. Worked at Apple on iTunes and at Google before starting Brit + Co. Co-hosts More or Less with Dave Morin, Jessica Lessin and Sam Lessin, a weekly show on AI and technology. Previously hosted Teach Me Something New with iHeartMedia and appeared on 20VC, Masters of Scale and The Jasmine Star Show.

Where to Find Them

Brit Morin hosts and writes More or Less and writes The Jasmine Star Show . They have also been a guest on The Information's TITV , The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch and Masters of Scale .

Recently: “Meta Muse vs Instinct vs OpenAI Dots: Do AI Agents Have Any Moat?” on More or Less (October 2026); “Meta Muse vs Instinct vs OpenAI Dots: Do AI Agents Have Any Moat?” on More or Less (October 2026); “Claude Is Doing Science, a16z Is Starting a University & the AI Bubble Keeps Growing and Still Be a Terrible Business; We'd Rather Send Our Kids to the Military Than to a16z's School” on More or Less (September 2026); “Claude Is Doing Science, a16z Is Starting a University & the AI Bubble Keeps Growing and Still Be a Terrible Business; We'd Rather Send Our Kids to the Military Than to a16z's School” on More or Less (September 2026); “Anthropic Wants to Slow AI Down & Instinct Wants a $10B Valuation. Is It Because They're Losing? Is Dario Amodei Actually Right?” on More or Less (September 2026); “Anthropic Wants to Slow AI Down & Instinct Wants a $10B Valuation. Is It Because They're Losing? Is Dario Amodei Actually Right?” on More or Less (September 2026).

What They Said

“I can tell you that after having been in like real rural America for the last like six weeks, no one gives a fuck about AI. No one uses AI. People don't care. They dislike it.” — Brit Morin, More or Less

The panel was reacting to an ad urging people to mail in their urine to cool data centres, which the hosts read as proof of how deep AI now sits in pop culture. Morin, just back from six weeks outside the Bay Area, answered with the opposite reading. Her co-host Dave Morin backed her up in the following turn: the issues Silicon Valley thinks are the issues aren't the ones people outside it have.

More or Less · 2026-08-21 Permalink → Listen →
More or Less Around 48:00 into the episode
Sam Lessin

Lake Mead thing is a real problem.

Jessica Lessin

And so this ad urges you to pee in a jar and send it to cool the data centers and spare our water. This is kind of shocking, guys. I mean, we think AI shapes pop culture and tech, but this is wild. Britt, what was your take when you saw it?

Brit Morin

The funniest comment I saw was this girl saying, No fucking way I'm sending my pee with my DNA to that data center. I want AI all up on me like that. I'm going to send my cat's pee instead. And I was like, that's so funny. Well, I can tell you that after having been in like real rural America for the last like six weeks, no one gives a fuck about AI. No one uses AI. People don't care. They dislike it.

Dave Morin

Not only that, they actively do not care. And these issues are not actually the issues. Like, that's like the main thing we learned being in Montana most of the summer is like no one cares. And everything that Silicon Valley thinks is the issue is not actually the issue. The data centers, no one cares. What people actually care about is they're sick of people sending them AI slop in email for work. They like don't want to read AI. They don't want to.

Jessica Lessin

Oh, hat switch, hat switch.

Dave Morin

Yeah. I mean, they're just sick of it. They're like sick of it actually being in their life more than anything. And I think that's pretty interesting.

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