CP

Clay Parker Jones

Things Clay Says on Podcasts

Where to Find Them

Clay Parker Jones has been a guest on Design Better , Change Signal: Modern Change Management that Works , Design Better , Finding Our Way and Inside Insights .

Recently: “78: AI is Expensive, Teaming is Free (ft. Clay Parker Jones)” on Finding Our Way (October 2026); “Should Change Teams Disappear? | Clay Parker Jones | Modern Change Management & Leading Change” on Change Signal: Modern Change Management that Works (September 2026); “Clay Parker Jones: author of "Hidden Patterns" on why your team isn't really a team” on Design Better (August 2026); “Clay Parker Jones: author of Hidden Patterns on why your team isn't really a team” on Design Better (August 2026); “#42 - Fixing the founding flaw of matrix organizations” on Inside Insights (November 2022).

What They Said

“Don't convince people. Don't try. Just offer the thing, offer the better way of doing something, offer the better design, offer the better practice. And if they don't want to do it, they probably have a good reason. And trying to trick them into doing it is not worth your time.” — Clay Parker Jones, Finding Our Way

Asked how to deal with organizations that resist change, Jones gives the rule he has kept for years. Instead of persuading, he puts his time into the teams that want to move, then lets their results do the convincing.

Finding Our Way · 2026-10-24 Permalink → Listen →
Finding Our Way Around 25:58 into the episode
Clay Parker Jones

…have a skills framework for the way that we help people up-level, but it's not there to prevent you from up-leveling. We want you to use it. We want you to go like level up, become better. Those are the things that we know are powerful and we just kind of neglect them. Sorry, that was a bummer.

Jesse James Garrett

…calcified. And I guess I wonder about how you manage that tension between wanting to create the correct amount of safety without encouraging this kind of rigidity structurally that prevents an organization from evolving and adapting and the ways it sounds like you were able to build in at August.

Clay Parker Jones

…it is. And the leaders around them that perpetuate that. Like that's, it's ugly. Organization design is often dealing with the basest human desires and some of the things that we don't like to express about the way that work works or doesn't work for people. And when it works, though, it's by creating a movement toward positivity. I had this rule for, I still have this rule. I maintain this. Don't convince people. Don't try. Just offer the thing, offer the better way of doing something, offer the better design, offer the better practice. And if they don't want to do it, they probably have a good reason. And trying to trick them into doing it is not worth your time. Instead, what's better, a better plan, is to go find teams that really want to get something done, lavish your time and attention and tooling on them, and then show the organization what they're able to do. Wow, this team over here was able to re-architect our back end. It would normally take a year. It took us 11 weeks. Fantastic. How'd they do that? Oh, well, they used AI in a different way.…

Jesse James Garrett

Earlier, Peter touched on your book, Hidden Patterns. And this is a little bit of an unusual kind of a book. I wonder if you can tell us a bit about what inspired it and some of the ideas behind it.

Clay Parker Jones

Sure. So it started in 2013. An obsession with trying to break down problems of business strategy or corporate strategy or digital strategy or whatever it might be into recomposable parts. So, trying to understand the problem more accurately and then trying to resolve portions of the problem by…

Peter Merholz

Whiteboards everywhere. Very Christopher Alexander.

Speaker names from our own diarization · position estimated from where the line sits in the episode
“In large organizations, so much of the conversation ends up being about, oh, well, we don't have role clarity. And it's something people say when they are trying not exactly to avoid taking action, but it often allows people to do that.” — Clay Parker Jones, Finding Our Way

Summarizing his essay "The End of Role Clarity." He argues that as AI lets more people do work outside their job titles, a clear team purpose and working agreements matter more than perfectly separated roles.

Finding Our Way · 2026-10-24 Permalink → Listen →
Finding Our Way Around 13:20 into the episode
Clay Parker Jones

Sure.

Peter Merholz

…we get into a dialogue, I think it would be good for those who haven't had a chance to read it if you could just share the thesis. It's a long enough article, so I'm sure you're going to have to elide some details. But what is your high-order thesis when you were writing the end of role clarity?

Clay Parker Jones

Yeah. In large organizations, so much of the conversation ends up being about, oh, well, we don't have role clarity. And it's something people say when they are trying not exactly to avoid taking action, but it often allows people to do that. We're not going to take advantage of this opportunity because we don't have role clarity, because I'm not sure if that person over there is supposed to be doing that thing that they're doing that I think I should be doing. And it's getting in the way of us being able to make a good decision. And I wanted to offer with that piece this alternative view, which I think is more and more plausible or…

Peter Merholz

The heart of your thesis is something that I think I tried to reflect on when I wrote org design for design orgs and in my own design leadership practice. And Jesse and I have talked about recently, even when we were back at Adaptive Path, where we tried to have just one role. You're an experienced…

Clay Parker Jones

Yeah, that's a very good question. And I'm happy that you, it's okay to disagree with a thing, too. I appreciate that it sparked this because it is worth debating and it's worth digging into. I think in the three things that you identified, two of them are really good and worth maintaining as we…

Jesse James Garrett

Peter touched on our experiences wrestling with some of this stuff at Adaptive Path. And one of the things about that experience was, honestly, it pretty much worked. We had some challenges. We had some challenges with people who, going back to the identity thing, their identity wasn't just…

Speaker names from our own diarization · position estimated from where the line sits in the episode
“We talk about, oh, AI is going to be like this enabler of super performance for teams. We already have it. It's just a good team. A good team is super intelligent. … The teams that actually spend a bit of time getting their shit together up front, they end up delivering. … Everything about it is better and it is free. Teaming is free.” — Clay Parker Jones, Finding Our Way

Asked about the common pushback that writing team charters slows people down, the org designer says he offers a contest: one team works as usual, another sets up its purpose and working agreements first. He says the second team wins by outlandish margins.

Finding Our Way · 2026-10-24 Permalink → Listen →
Finding Our Way Around 34:23 into the episode
Clay Parker Jones

Very common pushback. Yes. Why don't we just get started? Why don't we just do the work? Yeah,

Peter Merholz

why do we need a charter? We know what we're doing, right?

Clay Parker Jones

Yeah. Yeah. I will usually have basically a contest. You take one of your teams and you keep doing your thing. Give me another team and let me show you what they can do. And the numbers are, they tend to be outlandish. We talk about, oh, AI is going to be like this enabler of super performance for teams. We already have it. It's just a good team. A good team is super intelligent. We've all experienced in the best teams that we've worked on this feeling of a hive mind. That's what we're going for here. So let's just do that. Let's just do that more frequently. And what I find is over and over, the teams that actually spend a bit of time getting their shit together up front, they end up delivering. Whether that getting their shit together is writing it down or whether it's…

Peter Merholz

I'm curious then, because I agree. And I think org designers can be a bit like Cassandra's. We're just shouting truths that no one is hearing. But I'm wondering what you make of the resistance to it, right? In a world that claims to be data-driven or evidence-driven, why so many decisions are being…

Clay Parker Jones

I mean, I have dumb answers to that mostly. And they're like, look at the world around us. You have to believe in state capacity and institutions and people and the fundamental goodness of people. And you have to believe that people want to get more done. You know, you have to believe that the road…

Jesse James Garrett

maybe just a touch of optimism can get people through

Speaker names from our own diarization · position estimated from where the line sits in the episode

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