HL

Heather Long

Things Heather Says on Podcasts

Where to Find Them

Heather Long hosts Reasonably Optimistic and writes Moody's Talks - Inside Economics . They have also been a guest on Marketplace (5 times) , Marketplace All-in-One (5 times) , Marketplace (APM) (4 times) , The Penta Podcast Channel , Big Take , On The Market and You Might Be Right .

Recently: “Surprise, you've got medical bills!” on Marketplace (October 2026); “Surprise, you've got medical bills!” on Marketplace (APM) (October 2026); “Surprise, you've got medical bills!” on Marketplace All-in-One (October 2026); “Europe’s Debt Problem Is Back” on Big Take (October 2026); “Caught in the Canada trade war crossfire” on Marketplace (September 2026); “Caught in the Canada trade war crossfire” on Marketplace All-in-One (September 2026).

What They Said

“Another way to say low hire, low fire is low opportunity. And in particular, with that latest jobs report, the only hiring going on is a little bit still in healthcare. And then if you're construction for a data center, the times are great… But for everybody else, it's slim pickens.” — Heather Long, Marketplace All-in-One

Asked why a "low-hire, low-fire" labour market is a problem when few people are losing jobs, the economist said it's fine if you love your job. It's hard if you're entering the workforce, coming back to it, or looking to move, which is why many Americans feel stuck.

Marketplace All-in-One · 2026-10-09 Permalink → Listen →
Marketplace All-in-One Around 01:40 into the episode
Speaker 1

…report last week. We had first-time claims for unemployment the other day. They were really low, right? Not many people losing their jobs. And so the stories came up again, including on this program, of this being a low-hire, low-fire economy. Why is it bad that it's a low-hire, low-fire economy?

Speaker 2

Well, it's

Speaker 3

great if you love your job, but if you're looking for a new opportunity or if you're someone just entering the labor force or maybe you took some time off and trying to get back in, there's just not a lot of hiring going on. And another way to say low hire, low fire is low opportunity. And in particular, with that latest jobs report, the only hiring going on is a little bit still in healthcare. And then if you want to build a data center, if you're construction for a data center, the times are great. And that's some of the strongest wage gains in the last year. But for everybody else, it's Slim Pickens. And that's why a lot of Americans feel stuck right now. The silver lining is we're seeing people create their own opportunities. We're seeing that uptick in new business formation and people saying, I'm just going to create it myself.

Speaker 1

David Gurra, I said something on the program, I think it was yesterday, which honestly I was not expecting out of what I would ever have to say on this program. And that is that given artificial intelligence and how much the stock market is worth these days, I said, maybe the stock market actually…

Speaker 2

Stop me dead in my tracks. I feel like this is a trap. I mean, we used to work together and I've heard you say the stock market is not the economy so many times. But no, I think that you're on to something in some respect. I mean, you look at the gains that we've seen in stocks. So many of them…

Speaker 3

years.

Speaker names from our own diarization · position estimated from where the line sits in the episode
“Half of the stocks are now owned by baby boomers. It's not just the AI billionaires who are driving this stock market gains. It's all of these baby boomers, these grandparents. And that's what's tricky if we do finally get a pullback in the stock market. Do all these grandparents stop spending?” — Heather Long, Marketplace All-in-One

On Marketplace, the host asked whether, given AI, the stock market might actually be the economy now. The economist added that roughly $85 trillion in boomer savings is propping up consumption in a way that "doesn't really care about the labor market anymore."

Marketplace All-in-One · 2026-10-09 Permalink → Listen →
Marketplace All-in-One Around 03:20 into the episode
Speaker 3

years.

Speaker 1

Can I add on to that? Of course you can. Please. Come on.

Speaker 3

Just, you know, plus one to everything David said. But I think the other thing that's really different right now is the baby boomer wealth. You know, all that accumulated savings, 85 trillion or more, half of the stocks are now owned by baby boomers. And I think that's what's really different. It's not just the AI billionaires who are driving this stock market gains. It's all of these baby boomers, these grandparents. And that's what's tricky if we do finally get a pullback in the stock market. You know, do all these grandparents stop spending? You know, that's a huge block that's been propelling consumption in this economy that doesn't really care about the labor market anymore.

Speaker 1

And again, okay, Boomer. All right. Look, Heather, let me stay with you because we're going to go to Consumers, Consumer Sentiment. Came out today from the University of Michigan. It was down again. There was a study out showing consumers are planning not to spend as much as they usually do next…

Speaker 3

It does feel like at some point, and we're finally pretty close to that point. I've sort of shifted. From K-shape economy to E-shape economy, it's pretty clear there's the top 20%'s doing great, as David was just articulating on the stock market gains and wealth effect. It's also pretty clear the…

Speaker 1

And also, sorry, Justin Hoat did a story for us a couple of days ago about how auto loan delinquencies are on the rise. So that's an indicator there, you know? Yeah. David, another testament to how long you and I have known each other, we were in Athens in like 2015, walking through that main…

Speaker names from our own diarization · position estimated from where the line sits in the episode

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