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Chris Noessel

Things Chris Says on Podcasts

Where to Find Them

Chris Noessel has been a guest on UX Podcast (6 times) , Rosenfeld Review Podcast (2 times) and Power of Ten with Andy Polaine .

Recently: “S5 Ep7: Chris Noessel – Designing Assistant Technology” on Power of Ten with Andy Polaine (November 2026); “Designing Assistant Technology with Chris Noessel” on Rosenfeld Review Podcast (January 2026); “Make it more so with Chris Noessel and Nathan Shedroff” on UX Podcast (September 2023); “#276 Creativity with Denise Jacobs & Chris Noessel (UXP Classic)” on UX Podcast (November 2021); “#217 Randomness with Chris Noessel” on UX Podcast (August 2019); “Elementary, My Dear Watson: AI Essentials and Ethics with Chris Noessel” on Rosenfeld Review Podcast (May 2017).

What They Said

“We don't know how to help people who want to over-rely, or in the parlance of the literature, who are low need for cognition, meaning they don't like thinking. We don't know how to get them to pay attention, to think through stuff like their job may be requiring of them. And it's pointing to a future where if all of work needs to be AI augmented, then we have a category of person who will be pushed out of jobs, and that's a scary future.” — Chris Noessel, Power of Ten with Andy Polaine

Noessel admits the limits of the design fixes in his book on AI assistants: every one of them assumes the user is willing to think. He calls this an open research gap.

Power of Ten with Andy Polaine · 2026-11-11 Permalink → Listen →
Power of Ten with Andy Polaine Around 40:03 into the episode
Chris Noessel

Bullshit is just saying something for its effect. It might be right, but they don't care. All they want is the effect of what they're saying.

Andy Polaine

Yeah, there's absolutely no respect for the truth at all, right, yeah.

Chris Noessel

No, and that's where the sort of danger lies. Um, and AI are fantastic bullshitters in that regard. We all know that large language models were system prompted into being sycophantic for a while, and they've largely undone that, but the effect was, oh, hey, users like it when they are flattered, therefore make the AI flattering. Just horrible amounts of bullshit. But when we look at it from the user's perspec- perspective, if there is somebody who does not care about what they're-- whether what they are doing is true, and I realize that's a load-bearing word, or whether it is just effective, is a huge problem when it comes to, uh, using AI and abusing AI and abusing the output of AI. Because is this adding technical debt? Sh- sure, but hey, it raised our stock price for a quarter. Um, we all know the story of, uh, Google, and I don't remember the VP who decided to put paid results up in front of real results, and now another VP, could be the same one, who put the AI results in front of real results. Mm. But that certainly raised their stock price for a couple of quarters and has utterly ruined its credibility for users, right? Yeah. You now have to go several pages deep to get to the real references. I mean, the AI is…

Andy Polaine

I mean, one of the other things of it is the economics of it don't stack up. I mean, I think it's pretty clear that, you know, the big players are not going to earn the money back that they need to in the timeframe that they have, uh, said. So, you know, they will get-- at the very worst, there's…

Chris Noessel

Well, we're both parents, and I don't know if you had this experience with your kids, but there is a phase, and I suspect s- most people go through a phase, where you try lying, right? Yeah. When you're three years old, you try lying, and eventually you learn that there are a lot of good reasons…

Andy Polaine

No. Okay. Well, we are now definitely at the end of the show. As you know, it's named after the Brian Charles Eames film, uh, Powers of Ten, all about the relative size of things in, in the universe, and my one last question is, what one small thing is either overlooked or could be redesigned that…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.
“Once you get to AI, the types of skills that you risk losing by constantly asking it to assist you are the cognitive skills. Skepticism. Even inquiry, structuring a mental map in order to pursue the answer to a question. Losing skills in those things means that we are losing the ability to contain the thing that threatens us, which is the AI that's threatening the de-skilling.” — Chris Noessel, Power of Ten with Andy Polaine

Andy Polaine raised the common argument that AI is just like Photoshop, another tool that changed a craft. Noessel answers that earlier tools cost people narrow technical skills, while AI puts general thinking skills at risk.

Power of Ten with Andy Polaine · 2026-11-11 Permalink → Listen →
Power of Ten with Andy Polaine Around 13:43 into the episode
Chris Noessel

…undergraduate, uh, and what I was doing is I was doing prepress for a, uh, textile printer, um, so T-shirts mostly. Yeah. Um, but it also includes some other things. And so prepress, when I got to the shop, I guess this is my third year of undergraduate, we're still using phototypesetting, so-

Andy Polaine

I know what that is,

Chris Noessel

yeah. Almost, almost no one will remember what this is. But back in the day, right, Letraset was really, uh, was a printed sheet of letters that you could purchase off the shelf, and they came in these little plastic sheets that you could lay down on top of a sheet of paper and rub the top of the plastic, and it would push the letter onto the paper. But that would create horrible baselines, and if you're setting a ton of text, it was a nightmare. So- On about the '80s, we had phototypesetters, which were complicated machines that had these transparent disks, each of which was dedicated to a single typeface, not even a font, but a single typeface. And you would have what was essentially a markup language. You would sit and you would code that markup language into this ancient machine, and it would tell things like, "Here's the size. Here's the position of this body of text. Here's the column width." Just like CSS now. Mm. But then you would tell it to go. You would load up some photographic paper, and then a, uh, a strong light within the machine would… Uh, it was a pinpoint light. Um, would… Uh, the machine would position that transparent thing, turn the large…

Andy Polaine

Stupefaction. I mean, I, I come back to music as the thing. I mean, the, the, the, the, the desktop publishing thing, I mean, I rem- my dad had an ad, ad agency, and so they used to have- Oh … finished artists who used to hand-letter and use Letraset and stuff, and I remember that sort of shift to…

Chris Noessel

we're paying for them.

Andy Polaine

Why not? Yeah. And, you know, and then, you know, design, actually people at some point realized that, oh, oh, actually that's kind of, that's not very good for quite a lot of things. But we still get plenty of, you know, in-o-office things that someone's printed out in Comic Sans and, you know…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.
“It's not just that you're handing off the cognitive work to make the thing, you're handing off the cognitive work to understand the thing that is made, and it is imperative upon me as a designer to make sure that that doesn't happen to users. Because understanding is not output… We have to understand that humans are understanding machines, and that understanding is critical to the outputs being successful in the present and in the future.” — Chris Noessel, Power of Ten with Andy Polaine

Noessel had just described trying an AI design tool that dumped a pile of screens on him with no way to understand the trade-offs behind them. This is his core argument for why AI assistants de-skill people: what gets handed off is understanding, not just production.

Power of Ten with Andy Polaine · 2026-11-11 Permalink → Listen →
Power of Ten with Andy Polaine Around 20:18 into the episode
Chris Noessel

…a new market. But so A, I do think that, uh, black boxing, to use, coin that term, um, it can be okay in some cases, and the question that you're asking is, well, what is the dividing line? Um, two, three, three weeks ago, w- uh, Claude Design came out. Was it three? Three or four. Yeah, something

Andy Polaine

like that. Around then. Yeah. I've already seen job ads for expert in Claude Designs. Like, really? Are you kidding? It's, it's four weeks old.

Chris Noessel

Seven years required experience. Yeah, exactly. Um, and the, the first thing I realized when I used Claude Design, 'cause I was throwing a problem at it just to see what it did and how it worked, was it sat and chewed on the problem that I presented it for a while and then dumped a bunch of screens on me. And I had this dumbfounded, stupefied moment of like, I cannot… I have no hook for understanding this, for appreciating w- what are the design trade-offs that got us here? Why is this good? And because we're user-centered designers, why is this good for the sort of people who would be using it? Was completely absent. Um, and- I mean, I had a great deal of sympathy for our clients or stakeholders who sometimes get just dumped screens on them, and without, you know, the hand-holding necessary to sort of n- explain why it's good, why it's good for users. What I wound up doing with Claude Code was I taught it about pair design, and I'm like, "Okay, don't just dump screens on me. That's stupid. We're going to pair design this thing step by step, going from user needs and technological constraints through scenarios." And over the course… And it did it, and it started doing pair design with me, with me as the generator.

Andy Polaine

Which w- we should say this is also something you co-wrote a book on.

Chris Noessel

Oh, yes, I did. I co-wrote a book with Gretchen Anderson on pair design and- Yeah … did it, uh, at that con- uh, San Francisco consultancy for g- about 10 years. So- Yeah … uh, I'm very versed in it. And once I trained Claude to do that, well, suddenly I had a hook for understanding what it was we…

Andy Polaine

Yeah. So I would argue that in that situation, you pushed Claude design from generative to assistive again, in that you sort of went i- in the, in the first list, you know, you prompt it and it produces a b- Mm. … a bunch of stuff, and in the second one you're like, "No, hang on, let's do this…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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