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CN Chris Noessel On Power of Ten with Andy Polaine

“It's not just that you're handing off the cognitive work to make the thing, you're handing off the cognitive work to understand the thing that is made, and it is imperative upon me as a designer to make sure that that doesn't happen to users. Because understanding is not output… We have to understand that humans are understanding machines, and that understanding is critical to the outputs being successful in the present and in the future.”

Power of Ten with Andy Polaine · User Experience · November 2026

“It's not just that you're handing off the cognitive work to make the thing, you're handing off the cognitive work to understand the thing that is made, and it is imperative upon me as a designer to make sure that that doesn't happen to users. Because understanding is not output… We have to understand that humans are understanding machines, and that understanding is critical to the outputs being successful in the present and in the future.” — Chris Noessel, Power of Ten with Andy Polaine

Context

Noessel had just described trying an AI design tool that dumped a pile of screens on him with no way to understand the trade-offs behind them. This is his core argument for why AI assistants de-skill people: what gets handed off is understanding, not just production.

Transcript

Power of Ten with Andy Polaine Around 20:18 into the episode
Chris Noessel

…a new market. But so A, I do think that, uh, black boxing, to use, coin that term, um, it can be okay in some cases, and the question that you're asking is, well, what is the dividing line? Um, two, three, three weeks ago, w- uh, Claude Design came out. Was it three? Three or four. Yeah, something

Andy Polaine

like that. Around then. Yeah. I've already seen job ads for expert in Claude Designs. Like, really? Are you kidding? It's, it's four weeks old.

Chris Noessel

Seven years required experience. Yeah, exactly. Um, and the, the first thing I realized when I used Claude Design, 'cause I was throwing a problem at it just to see what it did and how it worked, was it sat and chewed on the problem that I presented it for a while and then dumped a bunch of screens on me. And I had this dumbfounded, stupefied moment of like, I cannot… I have no hook for understanding this, for appreciating w- what are the design trade-offs that got us here? Why is this good? And because we're user-centered designers, why is this good for the sort of people who would be using it? Was completely absent. Um, and- I mean, I had a great deal of sympathy for our clients or stakeholders who sometimes get just dumped screens on them, and without, you know, the hand-holding necessary to sort of n- explain why it's good, why it's good for users. What I wound up doing with Claude Code was I taught it about pair design, and I'm like, "Okay, don't just dump screens on me. That's stupid. We're going to pair design this thing step by step, going from user needs and technological constraints through scenarios." And over the course… And it did it, and it started doing pair design with me, with me as the generator.

Andy Polaine

Which w- we should say this is also something you co-wrote a book on.

Chris Noessel

Oh, yes, I did. I co-wrote a book with Gretchen Anderson on pair design and- Yeah … did it, uh, at that con- uh, San Francisco consultancy for g- about 10 years. So- Yeah … uh, I'm very versed in it. And once I trained Claude to do that, well, suddenly I had a hook for understanding what it was we…

Andy Polaine

Yeah. So I would argue that in that situation, you pushed Claude design from generative to assistive again, in that you sort of went i- in the, in the first list, you know, you prompt it and it produces a b- Mm. … a bunch of stuff, and in the second one you're like, "No, hang on, let's do this…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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