Jason Swenk

Things Jason Says on Podcasts

Agency coach and founder of Agency Mastery who advises seven- and eight-figure digital agency founders on growth, selling and building a business that runs without the owner. Built and sold a digital agency before becoming an advisor, and wrote Operator to Owner. Hosts the Smart Agency Masterclass, a weekly podcast of interviews with agency owners. Appears as a guest on The Duct Tape Marketing Podcast, Built to Sell Radio, Perpetual Traffic and Build a Better Agency Podcast.

Where to Find Them

Jason Swenk hosts and writes Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies and writes The Agency Profit Podcast . They have also been a guest on The Duct Tape Marketing Podcast (3 times) , Built to Sell Radio (2 times) , Build a Better Agency Podcast , SharkPreneur , Perpetual Traffic and The How of Business - How to start, run, grow and exit a small business. .

Recently: “Why AI Can't Be Bolted On: Building an Internal AI Squad for 30-50% Efficiency Gains with Ronik Patel | Ep #937” on Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies (November 2026); “Why This SEO Agency Owner Skips Cold Outreach with Matt Emgi | Ep #936” on Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies (October 2026); “Why Being a Category of One Is Your Best Defense Against AI Commoditization with Leslie Silverman | Ep #935” on Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies (October 2026); “The 5 Stages From Operator to Owner” on The Duct Tape Marketing Podcast (October 2026); “How to Stop Being the Bottleneck in Your Own Agency with David Khim | Ep #934” on Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies (October 2026); “How a "Never Say No" Philosophy Built a 20-Person Analytics Agency with Rob Sanders | Ep 933” on Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies (October 2026).

What They Said

“I would be very cautious about using AI in the title. I always tell people in the mastermind to make up titles that mean jack shit, because recruiters are looking for these people. As soon as you change that title on LinkedIn or on your resume, you're going to start getting bombarded and you're going to lose good people just because they have AI in the name.” — Jason Swenk, Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Right after his guest described retitling web developers as 'AI developers', Jason warns that the new title makes staff far more recruitable.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · 2026-11-04 Permalink → Listen →
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies Around 13:04 into the episode
Jason Swenk

doing. Yeah. Twiddle on their thumbs.

Ronik Patel

…afternoon? Right. Versus it's going to be, here's the seven tasks for you, Jason. Can you get it done by tomorrow? Like, how do you gauge that? Like, because savings isn't going to be the same across those seven tasks, right? So there's, you're going through a lot of learning from that aspect.

Jason Swenk

Well, the thing too, I'll tell everybody, and I'll tell you guys too, I'd be curious. Whenever you change people's title, even though they're not being paid more, right? Like you were a web developer, now you're an AI developer. I would be very cautious at using AI in the title. And I always tell people in the mastermind to make up titles that mean jack shit because recruiters and all these companies are looking for these people. And as soon as you change that title on LinkedIn or on your profile or in your resume, you're going to start getting bombarded and you're going to lose good people just because they have AI in the name.

Ronik Patel

But I feel like almost everyone on LinkedIn nowadays, you see AI.

Jason Swenk

Yeah. Yeah. And that's kind of what, you know, it goes back to an agency, like a marketing agency a long time ago when the internet came. Well, then they were interactive agency or a digital agency, right? But if you say you're a digital agency now, it's kind of like, well, no, duh, like…

Ronik Patel

Yeah. I think two years ago when I was hiring, looking for people, you'd see this whole AI. Oh, you know how to do rag. Oh, you know, like now, if you tell me those things, well, that's expected.

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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