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JS Jason Swenk Jason Swenk Agency coach and founder of Agency Mastery who advises seven- and eight-figure digital agency founders on growth, selling and building a business that runs with...

“I would be very cautious about using AI in the title. I always tell people in the mastermind to make up titles that mean jack shit, because recruiters are looking for these people. As soon as you change that title on LinkedIn or on your resume, you're going to start getting bombarded and you're going to lose good people just because they have AI in the name.”

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Agency Business · November 2026

“I would be very cautious about using AI in the title. I always tell people in the mastermind to make up titles that mean jack shit, because recruiters are looking for these people. As soon as you change that title on LinkedIn or on your resume, you're going to start getting bombarded and you're going to lose good people just because they have AI in the name.” — Jason Swenk, Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Context

Right after his guest described retitling web developers as 'AI developers', Jason warns that the new title makes staff far more recruitable.

Transcript

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies Around 13:04 into the episode
Jason Swenk

doing. Yeah. Twiddle on their thumbs.

Ronik Patel

…afternoon? Right. Versus it's going to be, here's the seven tasks for you, Jason. Can you get it done by tomorrow? Like, how do you gauge that? Like, because savings isn't going to be the same across those seven tasks, right? So there's, you're going through a lot of learning from that aspect.

Jason Swenk

Well, the thing too, I'll tell everybody, and I'll tell you guys too, I'd be curious. Whenever you change people's title, even though they're not being paid more, right? Like you were a web developer, now you're an AI developer. I would be very cautious at using AI in the title. And I always tell people in the mastermind to make up titles that mean jack shit because recruiters and all these companies are looking for these people. And as soon as you change that title on LinkedIn or on your profile or in your resume, you're going to start getting bombarded and you're going to lose good people just because they have AI in the name.

Ronik Patel

But I feel like almost everyone on LinkedIn nowadays, you see AI.

Jason Swenk

Yeah. Yeah. And that's kind of what, you know, it goes back to an agency, like a marketing agency a long time ago when the internet came. Well, then they were interactive agency or a digital agency, right? But if you say you're a digital agency now, it's kind of like, well, no, duh, like…

Ronik Patel

Yeah. I think two years ago when I was hiring, looking for people, you'd see this whole AI. Oh, you know how to do rag. Oh, you know, like now, if you tell me those things, well, that's expected.

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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