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Start free trial →Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Agency Business · November 2026
Ronik describes an experiment after agency partners started handing over HTML designs built with AI tools. The lesson was that clients still need a way to edit their own site, so his team built a lightweight CMS for it.
…time that we are saving, which is not that much when you factor in the additional QA now that it takes or the refactoring of Figma file first. So a lot of the saving goes into that. But I think once those systems are a bit more perfected, like 50% on a custom work seems very possible, very doable.
…They're the bloodiest, but we want to be the best. So we'll take what other people have created and make it better. And I think as creative minds, most agency owners are, we have to kind of see something. And they'd be like, oh, well, I could do this. You're putting it together. It's kind of cool.
Yeah. It's so interesting. The whole example that you said with the HTML, you're fine with it. We like three months ago, we were so sold on it. Like, let's move away from WordPress. Like, you know, because it's so crappy. I mean, everyone's know it's bloated, has, you know, has got its own issues. And my team at the squad, we were like, we put another small squad of three people. And we're like, if this is the future, if people are going to go to cloud or whatnot and just build out their HTML, like they would need a CMS behind it. Like if not, WordPress something, because we actually delivered a site like that. To the client, and they came back after two weeks and said, Hey, I'd like to add a new page. How do I do that? Well, while you can't, best is I can connect that with a Git and you could push it, but that's not a practical approach for most small businesses, right? So, we went ahead and we took an open source platform called Stopi. It's a CMS. It's built on a React and is, you know, all the wipe-coded tools that love building sites in React. So, we took a React, the CMS that's native to React, very lightweight, very open. And what people…
So, as you're doing this show and tell with your, I mean, I think you guys are around 300 people now. So, no excuse to all the ones listening that have 40 people or 50 people. Like, come on. Your team is going to be like, I don't have time. Like, I'm already maxed out. Even if you show me something…
It is difficult. So I think, first of all, what you said earlier, like you do have to invest into some dedicated group of one person, two person, whatever, right? Depending on your size, what you do, you do need to invest first in building those things out. And of course, we're not putting, we're…
Yeah. Well, I think too, you know, how I rolled it out with my team, I was a little, I was kind of the show and tell and probably way too excited. And my team was like, oh, right. Like there, Jason goes on his little, you know, chasing the shiny red object thing. And then, you know, as they started…