RP

Ronik Patel

Things Ronik Says on Podcasts

Where to Find Them

Ronik Patel has been a guest on Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies .

Recently: “Why AI Can't Be Bolted On: Building an Internal AI Squad for 30-50% Efficiency Gains with Ronik Patel | Ep #937” on Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies (November 2026).

What They Said

“When we give it entire Figma sites, it takes the agent about three hours to build. What does a dev do in that time? Would project managers now need to be trained to give tasks in bulk? It used to be, hey Jason, here's a task, can you get it done by tomorrow afternoon? Versus, here are seven tasks for you, can you get them done by tomorrow? How do you gauge that?” — Ronik Patel, Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Ronik describes an unsolved management problem once agents take from 30 minutes to three hours per task: nobody has a system yet for assigning and estimating work around that.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · 2026-11-04 Permalink → Listen →
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies Around 12:15 into the episode
Ronik Patel

…build a pop-up. Here's the design. PDF has a design and it has to do this, this, that. And agent would take about 30 minutes to do it, right? What do you do in that 30 minutes? As a dev, like, do you pick up on another task? Like, what's the company system around it? I can tell you what they're

Jason Swenk

doing. Yeah. Twiddle on their thumbs.

Ronik Patel

When we give the entire Figma sites, it takes about three hours for agent to build it, right? So, I mean, that's a big chunk of hours. So you can expect them to, but there is no system. Like, would project managers now need to be trained to give tasks in bulk to people? It used to be, hey, Jason, this is a task for you. Can you get it done by tomorrow afternoon? Right. Versus it's going to be, here's the seven tasks for you, Jason. Can you get it done by tomorrow? Like, how do you gauge that? Like, because savings isn't going to be the same across those seven tasks, right? So there's, you're going through a lot of learning from that aspect.

Jason Swenk

Well, the thing too, I'll tell everybody, and I'll tell you guys too, I'd be curious. Whenever you change people's title, even though they're not being paid more, right? Like you were a web developer, now you're an AI developer. I would be very cautious at using AI in the title. And I always tell…

Ronik Patel

But I feel like almost everyone on LinkedIn nowadays, you see AI.

Jason Swenk

Yeah. Yeah. And that's kind of what, you know, it goes back to an agency, like a marketing agency a long time ago when the internet came. Well, then they were interactive agency or a digital agency, right? But if you say you're a digital agency now, it's kind of like, well, no, duh, like…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.
“Three months ago we were so sold on moving away from WordPress, because everyone knows it's bloated. But we delivered a site built from AI-generated HTML to a client, and they came back after two weeks and said, I'd like to add a new page, how do I do that? Best I could say was to connect it to Git and push it, and that's not practical for most small businesses.” — Ronik Patel, Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Ronik describes an experiment after agency partners started handing over HTML designs built with AI tools. The lesson was that clients still need a way to edit their own site, so his team built a lightweight CMS for it.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · 2026-11-04 Permalink → Listen →
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies Around 07:21 into the episode
Ronik Patel

…time that we are saving, which is not that much when you factor in the additional QA now that it takes or the refactoring of Figma file first. So a lot of the saving goes into that. But I think once those systems are a bit more perfected, like 50% on a custom work seems very possible, very doable.

Jason Swenk

…They're the bloodiest, but we want to be the best. So we'll take what other people have created and make it better. And I think as creative minds, most agency owners are, we have to kind of see something. And they'd be like, oh, well, I could do this. You're putting it together. It's kind of cool.

Ronik Patel

Yeah. It's so interesting. The whole example that you said with the HTML, you're fine with it. We like three months ago, we were so sold on it. Like, let's move away from WordPress. Like, you know, because it's so crappy. I mean, everyone's know it's bloated, has, you know, has got its own issues. And my team at the squad, we were like, we put another small squad of three people. And we're like, if this is the future, if people are going to go to cloud or whatnot and just build out their HTML, like they would need a CMS behind it. Like if not, WordPress something, because we actually delivered a site like that. To the client, and they came back after two weeks and said, Hey, I'd like to add a new page. How do I do that? Well, while you can't, best is I can connect that with a Git and you could push it, but that's not a practical approach for most small businesses, right? So, we went ahead and we took an open source platform called Stopi. It's a CMS. It's built on a React and is, you know, all the wipe-coded tools that love building sites in React. So, we took a React, the CMS that's native to React, very lightweight, very open. And what people…

Jason Swenk

So, as you're doing this show and tell with your, I mean, I think you guys are around 300 people now. So, no excuse to all the ones listening that have 40 people or 50 people. Like, come on. Your team is going to be like, I don't have time. Like, I'm already maxed out. Even if you show me something…

Ronik Patel

It is difficult. So I think, first of all, what you said earlier, like you do have to invest into some dedicated group of one person, two person, whatever, right? Depending on your size, what you do, you do need to invest first in building those things out. And of course, we're not putting, we're…

Jason Swenk

Yeah. Well, I think too, you know, how I rolled it out with my team, I was a little, I was kind of the show and tell and probably way too excited. And my team was like, oh, right. Like there, Jason goes on his little, you know, chasing the shiny red object thing. And then, you know, as they started…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.
“If you take those Figma files, give them to AI, and ask it to build a WordPress site, it's going to build a really horrible WordPress site, because that Figma wasn't built for the agent. It was built for some human to see. So we trained our design team to make all these changes first, and it turned out to take about six hours a page. You realize you can't just take the original process and drop AI into it.” — Ronik Patel, Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Asked how he gets a large agency to adopt AI, Ronik explains why his team had to redesign its workflow rather than just add AI to it.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · 2026-11-04 Permalink → Listen →
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies Around 05:43 into the episode
Ronik Patel

…you get some work and then it is a kind of skill how you, right? I know you work a lot with AI Can't I think eventually you learn that skill. And I could already see that a lot of people are falling behind on that, that they're not catching up or not putting enough time on practicing on that skill.

Jason Swenk

…I think he characterized it like if you play chess, I guess there's a name for the thing that you can never beat the computer on the chess or something like that. He's like, pretty soon it will be there. So how are you communicating to your team to adopt AI Can't what's working, what's not working?

Ronik Patel

I think the approach that we have taken is more show and tell rather than, hey, can you experiment this on your own? Because we tried that last year. It didn't work. Because maybe because they don't have time, they have actual deliverable work that needs to get delivered today. Or they don't have tools that the tools time all of that. So they're probably not going to do that. So I stepped into the role of leading the internal AI adoption at E2M. And I started with a WordPress team that has over 100 developers and SEO content team that has about 50 people. And just looking at those two areas and then spending some initial couple of weeks looking at what we are doing, how we are doing. And it didn't take a long time to figure out that how we are doing needs to change itself. Like we can't bold AI Can't hope that, you know, the same process that you followed before, thinking you're going to magically use AI Can't it's going to change everything. It doesn't work like that. For example, a lot of the sites that we build, we get designs and Figma files. And if you take those Figma, give it to AI Can't ask it to build a WordPress sites, it's going to build a really horrible world. WordPress sites…

Jason Swenk

Well, it's smart that you have a team for this, right? Because, or, you know, I always tell people you have to have some kind of leader. Because I think if you go to your team and say, use AI, they're not going to know, they're going to use AI in the same workflow that they've always done. Like you…

Ronik Patel

Yeah. It's so interesting. The whole example that you said with the HTML, you're fine with it. We like three months ago, we were so sold on it. Like, let's move away from WordPress. Like, you know, because it's so crappy. I mean, everyone's know it's bloated, has, you know, has got its own issues.…

Jason Swenk

So, as you're doing this show and tell with your, I mean, I think you guys are around 300 people now. So, no excuse to all the ones listening that have 40 people or 50 people. Like, come on. Your team is going to be like, I don't have time. Like, I'm already maxed out. Even if you show me something…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.
“One guy with the same agent, he prompts it, we review the work, and it's about 30% there. Another guy prompts it differently and it's 70%. Same agent, same models, nothing changes. It's just how you prompt it, and then how you reprompt it. It's a kind of skill, and I can already see that a lot of people are falling behind on it.” — Ronik Patel, Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

The host said agency teams are often more worried about AI than their owners. Ronik explains what he sees when his agency gives staff the same AI tools, and where the gap in results comes from.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · 2026-11-04 Permalink → Listen →
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies Around 04:05 into the episode
Ronik Patel

…recordings where we talked about my entry into E2M, I actually got acquired by E2M a couple of years ago. And that was so that I can focus on just AI Squad and family. And so for the past couple of years, I've been doing exactly that. All my time is, I've been just spending doing something with AI.

Jason Swenk

…agencies are more excited, but still their teams are a little worried because the owner, you know, they'll go to an event or they'll start messing with stuff and they'll be like, oh my gosh, look at what I can do. We can do so much more. And then the teammates look at them or like, oh, I'm screwed.

Ronik Patel

Because we are asking them, can you do this a little bit differently now? So eventually we could replace you, right? I think if I were wearing their shoes, I could clearly feel that. Though I feel like some people don't mind that. I mean, they understand that this is the next thing. It's not an optional and they get it. But we, you know, I see that day to day. There's still so many people. Like one guy with the same agent, one guy would prompt it. They come back, we review the work, and this is about 30% there. The same work, another guy would prompt it differently and 70%. Same agent, same models, nothing changes. It's just how you prompt it. And then how you reprompt it. Like you get some work and then it is a kind of skill how you, right? I know you work a lot with AI Can't I think eventually you learn that skill. And I could already see that a lot of people are falling behind on that, that they're not catching up or not putting enough time on practicing on that skill.

Jason Swenk

Well, it's, you know, you got to think we have so many different things to do, especially what stage of the life where they're at in their agency, right? If they're more of an operator and they're doing everything, they're doing sales and marketing and operations, they're like, all right, guys, you…

Ronik Patel

I think the approach that we have taken is more show and tell rather than, hey, can you experiment this on your own? Because we tried that last year. It didn't work. Because maybe because they don't have time, they have actual deliverable work that needs to get delivered today. Or they don't have…

Jason Swenk

Well, it's smart that you have a team for this, right? Because, or, you know, I always tell people you have to have some kind of leader. Because I think if you go to your team and say, use AI, they're not going to know, they're going to use AI in the same workflow that they've always done. Like you…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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