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Start free trial →Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Agency Business · November 2026
Asked how he gets a large agency to adopt AI, Ronik explains why his team had to redesign its workflow rather than just add AI to it.
…you get some work and then it is a kind of skill how you, right? I know you work a lot with AI Can't I think eventually you learn that skill. And I could already see that a lot of people are falling behind on that, that they're not catching up or not putting enough time on practicing on that skill.
…I think he characterized it like if you play chess, I guess there's a name for the thing that you can never beat the computer on the chess or something like that. He's like, pretty soon it will be there. So how are you communicating to your team to adopt AI Can't what's working, what's not working?
I think the approach that we have taken is more show and tell rather than, hey, can you experiment this on your own? Because we tried that last year. It didn't work. Because maybe because they don't have time, they have actual deliverable work that needs to get delivered today. Or they don't have tools that the tools time all of that. So they're probably not going to do that. So I stepped into the role of leading the internal AI adoption at E2M. And I started with a WordPress team that has over 100 developers and SEO content team that has about 50 people. And just looking at those two areas and then spending some initial couple of weeks looking at what we are doing, how we are doing. And it didn't take a long time to figure out that how we are doing needs to change itself. Like we can't bold AI Can't hope that, you know, the same process that you followed before, thinking you're going to magically use AI Can't it's going to change everything. It doesn't work like that. For example, a lot of the sites that we build, we get designs and Figma files. And if you take those Figma, give it to AI Can't ask it to build a WordPress sites, it's going to build a really horrible world. WordPress sites…
Well, it's smart that you have a team for this, right? Because, or, you know, I always tell people you have to have some kind of leader. Because I think if you go to your team and say, use AI, they're not going to know, they're going to use AI in the same workflow that they've always done. Like you…
Yeah. It's so interesting. The whole example that you said with the HTML, you're fine with it. We like three months ago, we were so sold on it. Like, let's move away from WordPress. Like, you know, because it's so crappy. I mean, everyone's know it's bloated, has, you know, has got its own issues.…
So, as you're doing this show and tell with your, I mean, I think you guys are around 300 people now. So, no excuse to all the ones listening that have 40 people or 50 people. Like, come on. Your team is going to be like, I don't have time. Like, I'm already maxed out. Even if you show me something…