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RP Ronik Patel On Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

“When we give it entire Figma sites, it takes the agent about three hours to build. What does a dev do in that time? Would project managers now need to be trained to give tasks in bulk? It used to be, hey Jason, here's a task, can you get it done by tomorrow afternoon? Versus, here are seven tasks for you, can you get them done by tomorrow? How do you gauge that?”

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Agency Business · November 2026

“When we give it entire Figma sites, it takes the agent about three hours to build. What does a dev do in that time? Would project managers now need to be trained to give tasks in bulk? It used to be, hey Jason, here's a task, can you get it done by tomorrow afternoon? Versus, here are seven tasks for you, can you get them done by tomorrow? How do you gauge that?” — Ronik Patel, Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Context

Ronik describes an unsolved management problem once agents take from 30 minutes to three hours per task: nobody has a system yet for assigning and estimating work around that.

Transcript

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies Around 12:15 into the episode
Ronik Patel

…build a pop-up. Here's the design. PDF has a design and it has to do this, this, that. And agent would take about 30 minutes to do it, right? What do you do in that 30 minutes? As a dev, like, do you pick up on another task? Like, what's the company system around it? I can tell you what they're

Jason Swenk

doing. Yeah. Twiddle on their thumbs.

Ronik Patel

When we give the entire Figma sites, it takes about three hours for agent to build it, right? So, I mean, that's a big chunk of hours. So you can expect them to, but there is no system. Like, would project managers now need to be trained to give tasks in bulk to people? It used to be, hey, Jason, this is a task for you. Can you get it done by tomorrow afternoon? Right. Versus it's going to be, here's the seven tasks for you, Jason. Can you get it done by tomorrow? Like, how do you gauge that? Like, because savings isn't going to be the same across those seven tasks, right? So there's, you're going through a lot of learning from that aspect.

Jason Swenk

Well, the thing too, I'll tell everybody, and I'll tell you guys too, I'd be curious. Whenever you change people's title, even though they're not being paid more, right? Like you were a web developer, now you're an AI developer. I would be very cautious at using AI in the title. And I always tell…

Ronik Patel

But I feel like almost everyone on LinkedIn nowadays, you see AI.

Jason Swenk

Yeah. Yeah. And that's kind of what, you know, it goes back to an agency, like a marketing agency a long time ago when the internet came. Well, then they were interactive agency or a digital agency, right? But if you say you're a digital agency now, it's kind of like, well, no, duh, like…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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