Jonathan Stark

Things Jonathan Says on Podcasts

Expert on value-based pricing and founder of The Value Pricing Library. Hosts Ditching Hourly, a podcast for consultants and service providers moving away from hourly billing toward value-based models. Has published extensively on pricing strategy and business positioning. Hosts Ditching Hourly, a weekly podcast with 600+ episodes exploring pricing, positioning, business strategy, and service design. Interviews entrepreneurs, consultants, and business leaders on building sustainable, profitable service businesses. Speaks and writes regularly on value pricing and business strategy topics.

Where to Find Them

Jonathan Stark hosts and writes Ditching Hourly , writes UI Breakfast: UI/UX Design and Product Strategy and writes The How of Business - How to start, run, grow and exit a small business. . They have also been a guest on EntreArchitect Podcast with Mark R. LePage (2 times) , Law Firm Growth Podcast , The Futur with Chris Do , Build a Better Agency Podcast , Jason On Firms Podcast , Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast , The Successful Bookkeeper Podcast , Agency Forward , Boagworld: UX, Design Leadership, Marketing & Conversion Optimization and Software Engineering Radio - the podcast for professional software developers .

Recently: “Dave Mabe - AI Overconfidence in Systematic Trading” on Ditching Hourly (November 2026); “Productivity Without Time Blocking - Reverse Interview with Clemens Adolphs” on Ditching Hourly (October 2026); “Joel Miller - Nine Years After Ditching Hourly” on Ditching Hourly (October 2026); “Rob Walling - Stop Building Stuff Nobody Wants” on Ditching Hourly (October 2026); “Bob Rogers - Designing Experiences That Change Behavior” on Ditching Hourly (September 2026); “Paul Giese - The Power of Triple Specialization” on Ditching Hourly (September 2026).

What They Said

“It is totally true with Claude, or any of them, any of even the most advanced ones. It is so bad at stuff that I'm good at. So why do I think it's so good at stuff I'm bad at? Because I can't tell the difference.” — Jonathan Stark, Ditching Hourly

Jonathan Stark applies the Gell-Mann amnesia effect to AI: you only notice a model's mistakes in the areas where you are the expert.

Ditching Hourly · 2026-11-12 Permalink → Listen →
Ditching Hourly Around 37:36 into the episode
Jonathan Stark

…it recently where when I was a little kid, I went to a rock show, like a paleontology kind of rock show. And because I was a nerd even then, and a reporter was there with a photographer, and they interviewed me, took my picture, put it in the paper the next day, and it had like six major errors.

Dave Mabe

Yeah.

Jonathan Stark

And I was like, I didn't get the, I think, I think it's Gelman amnesia. I don't remember the exact name. I didn't get Gelman amnesia. I never trusted the newspaper again. But most people are like, oh, this one article in the newspaper I'm reading that I know a lot about is totally wrong. It's completely, or at least it's 101 level, simplistic stupidness. But all these other articles are expert level genius articles that don't have typos or don't have the names wrong or don't have a correction in tomorrow's edition, which I'll never see anyway. And I mean, when you're on a daily deadline, and I'm from a newspaper family, a lot of stuff's wrong. But anyway, that's the, that's the, I think that was the original use case, but it's the exact same thing or the original impetus for that study was newspapers. But now it's, it is totally true with Claude and or any of them, any of even the most advanced ones. It is so bad at stuff that I'm good at. Yeah. So why is it, why do I think it's so good at stuff…

Dave Mabe

Yeah.

Jonathan Stark

Anyway, so I'm just sort of, I'm sort of singing your song here. So what's the, what are the common failure modes for folks you're not just in general, but folks you actually work with, like folks you talk to, what are the failure modes for people who are, you know, pretty serious and maybe have…

Dave Mabe

Yeah. So by far the most, the biggest mistake I see or the most frequent mistake I see now is people using Claude to create their own backtesting software. So there's lots of backtesting software out there that works. And a much better approach is have teach Claude how to use the existing…

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