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Jason Ballard

Things Jason Says on Podcasts

Where to Find Them

Jason Ballard has been a guest on The Building Science Podcast , This Week in Startups , How I Built This (Guy Raz) and What's Your Problem? .

Recently: “Can a Robot Build Better, Cheaper Houses?” on What's Your Problem? (October 2026); “3D-Printed Homes for $99K: ICON’s Jason Ballard on the future of housing | E2277” on This Week in Startups (April 2026); “3D printing a housing revolution with Jason Ballard of ICON” on How I Built This (Guy Raz) (February 2024); “Better Shelter - An Interview With Jason Ballard” on The Building Science Podcast (April 2016).

What They Said

“Because you have to ship these houses, you end up at some level having to optimize the house for a truck. And houses aren't for trucks, they're for people… But 3D printing, in a sense, we just kind of inverted the problem. We said, hey, instead of shipping the house, ship the factory.” — Jason Ballard, What's Your Problem?

Ballard lists why factory-built modular housing has struggled: no distinct look, shipping costs that eat the automation savings, and designs constrained by what fits on a road. His company's answer is to bring the robot to the building site instead.

What's Your Problem? · 2026-10-15 Permalink → Listen →
What's Your Problem? Around 32:55 into the episode
Jason Ballard

Well, so that was first. Reason number one is they didn't have a differentiated approach to aesthetics.

Jacob Goldstein

Okay.

Jason Ballard

…ship a refrigerator. It's very expensive to ship a house. And so often all the savings you got from the automation, you surrendered back in shipping cost, or you needed to build a factory every 500 miles. And so there was like an economic problem with shipping versus the expense of building new factories closer to market, things like that. And then the third problem is a product problem is like, because you have to ship these houses, you end up at some level having to optimize the house for a truck. And houses aren't for trucks, they're for people. The product should be optimized for people, not a road. And so those three things put together, I think, are the three things you would have to solve if you really wanted a modular construction company to work. But 3D printing, in a sense, we just kind of inverted the problem. We said, hey, instead of shipping the house, ship the factory. Like a 3D printer, another funny way to think about a 3D…

Jacob Goldstein

So you're at this moment when it seems like you've proven that the thing you're building works and that people want to buy it, importantly, and that banks will lend against it. What do you worry about? Like, if something's going to go wrong for you in the next few years, what do you think it'll be?

Jason Ballard

So far, we've been so close to everything we've done, right? Like, we were there— Uh, we were just like close to our problems, both literally in terms of our business model, and then literally in terms of geographically, the market we were working in.

Jacob Goldstein

Like you could just drive out there every day. Yeah.

Speaker names from our own diarization · position estimated from where the line sits in the episode
“If I offered your listeners a million dollar prize to invent a building material lower quality than drywall that would still pass building code, no one would win the prize. It is literally the crappiest thing we can imagine to build with.” — Jason Ballard, What's Your Problem?

Jacob Goldstein asked how 3D-printing houses in concrete squares with sustainability, given how carbon-intensive cement is. Ballard, whose company prints houses, argues the comparison should be against stick frame and drywall, over the building's whole lifespan and energy use.

What's Your Problem? · 2026-10-15 Permalink → Listen →
What's Your Problem? Around 11:12 into the episode
Jason Ballard

…mixes for a very narrow set of environmental conditions. And we needed to be able to operate continuously almost in any kind of weather conditions. And so designing that system and all the data and formulation that goes into that was probably the most important breakthrough of the early years.

Jacob Goldstein

…is just a small percentage of the actual ingredients in concrete. And so when you think about housing sustainability, there's maybe a few things to think about. One is like, the materials that it's getting about, what's the environmental impact of the materials that you're actually building with?

Jason Ballard

…like, and then the environmental impacts of operating a building built with those materials, the energy efficiency, the fire rating, wind rating, these kinds of things. So we have worked very hard on our mix itself to reduce the carbon emissions in our formulation of the concrete that we use. Of course, concrete is much longer lasting than a stick frame house in a drywall. Matter of fact, if I offered your listeners a million dollar prize to invent a building material lower quality than drywall that would still pass building code, no one would win the prize. It is literally the crappiest thing we can imagine to build with. So you're already at a low carbon basis relative to conventional construction methods. It's going to last much longer and it is much more energy efficient. That's partly material. It's partly the wall system that we've engineered that there's no thermal bridging inside the wall system. We have a You have like an exterior bead, an interior bead, and then we're careful to make sure that those who…

Jacob Goldstein

How many houses have you built? Where are you in the world now?

Jason Ballard

We are, let's see, sneaking up on 260 somewhere this week. We're always out in the field. We're over 250. We'll be sneaking up on 300 or so by the end of the year and growing very rapidly.

Jacob Goldstein

So 300 isn't scale yet, right? I mean, I know it's a lot, and not to belittle the work that you have done. No. But it's 300 more houses than I have built. But it's not like a meaningful number in the context of even Texas, right? Much less the United States.

Speaker names from our own diarization · position estimated from where the line sits in the episode

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