“Because you have to ship these houses, you end up at some level having to optimize the house for a truck. And houses aren't for trucks, they're for people… But 3D printing, in a sense, we just kind of inverted the problem. We said, hey, instead of shipping the house, ship the factory.”

…ship a refrigerator. It's very expensive to ship a house. And so often all the savings you got from the automation, you surrendered back in shipping cost, or you needed to build a factory every 500 miles. And so there was like an economic problem with shipping versus the expense of building new factories closer to market, things like that. And then the third problem is a product problem is like, because you have to ship these houses, you end up at some level having to optimize the house for a truck. And houses aren't for trucks, they're for people. The product should be optimized for people, not a road. And so those three things put together, I think, are the three things you would have to solve if you really wanted a modular construction company to work. But 3D printing, in a sense, we just kind of inverted the problem. We said, hey, instead of shipping the house, ship the factory. Like a 3D printer, another funny way to think about a 3D…