Asked for her rules of LinkedIn, Tamati explains why she isn't worried about falling view counts: AI-templated posts have made standing out easy for anyone with a voice.
…to be some subset of people who come for the job and they only want the job. And if they don't get a job, they'll leave. But there's a lot of people who they come for the job. They get to see the vibe and the spirit and the culture of GW and then they come further and further into the world. Yeah,
…came for the thing. And are they going to stay or are they not? I guess we'll find out. Well, I want to talk more about LinkedIn then. You said you've posted just about every day for 1400 days, which I heard as you post once per day. What else would you say are Millie's immutable laws of LinkedIn?
My number one is, I think, to be more honest. So when people are like, oh, LinkedIn is so crazy. And I can't be myself on there. And like, I get stuck and paralyzed. I don't know how to post. My theory is that you are only feeling that cringe because you're trying to be someone you're not. So the first and the best way to, the antidote to being someone you're not is to simply be more honest. And so if I'm about to write a post, if I'm about to publish it, I will like give it a little lens. And I'm like, how can I be more honest? How can I be more honest in this post? And being honest doesn't mean you have to share everything and like all of my life is on show. It's actually, I have very, very strong boundaries and constraints about what I don't share. But be more honest would be one. The truth is that the bar for LinkedIn is extremely low, is extremely low right now. There is a lot of content flooding it. A lot of that is these like boring ass AI templated, everyone's using it, literally using the same hooks. And so if you just have an inch of personality and if you have like a…
It's interesting to hear. I have follow-up questions on this, but it's interesting to hear because I feel like I see your content on X more than I see it on LinkedIn. I spend a lot more time on X than I do on LinkedIn. But I feel like I see a lot of you sharing wins related to like email analytics.…
It's interesting because if you compare my X and my LinkedIn, it's like two different parts of the same coin, really. So LinkedIn is much more story driven. It's much more, I guess it's more the whole millie. I feel like I can show up and share like the multi-dimensions of myself, where X…
Yeah, it's interesting. I would say the culture on X is definitely more like male, which is like a word to describe culture, but like it's kind of broy. It feels very much like everyone's seeking alpha, you know, like they just want to get that little edge. There's a lot of negging that happens on…