Asked for the growth lever almost no newsletter writer works on, Chenell points to what happens right after someone subscribes. She argues the confirmation screen wastes peak attention, and adds that the replies it prompts also help deliverability.
It's subscriber experience. Okay. You've done all this work. You've created the content. You've positioned it well. You're driving traffic to it. People are converting. But then they subscribe to your newsletter and it's almost like crickets or the experience isn't great. So examples of this. If you
say my newsletter, I'm going to cry. I'm just kidding. We'll get into that later.
So someone subscribes, the forum just says success. And then it's like, cool. Okay. These people are the most excited about your content that they will ever be. And you're showing them this little green box that says success. I highly recommend people redirect that to what I call an almost there page. So it's like, you're almost there, but actually go check your email, go reply, go do this extra action, whatever that ends up being. And that is just such a better experience for people than success. And it's like, okay, now then they just, they might get your welcome email, but maybe they didn't go to their inbox to check it because you didn't tell them to. So I really enjoy this kind of thing. Mine is really corny and it's just like me pointing at like, hey, you're almost there, but go click this thing. So that helps a lot.…
up using that data later on?
So that's how I can get on calls with people because I'm like, all right, you have a newsletter. I want to talk to people who have a newsletter generally. How many subscribers do you have? How long have you been doing this? And so I can use that to get on calls. I can also use that to segment…
Yep. I like that. What else matters in subscriber experience?