AM App Marketing by App Masters

Podcast

App Marketing by App Masters

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

Website ↗ Last published 31 October 2026 1,065 posts collected by Sputnik

Said on App Marketing by App Masters

“What we do find out, I'll be honest about it, is that if you don't try to tell people that an AI person is real, you get a much better response. So if it's funny, if it's a joke, or it's obviously AI, it's pixel style, it's cartoon animations, it's some kind of skit… The only turnoff for people is a fake person saying, here is me and here is me after the app. It's like, screw you, you are lying. Just don't go for cheating people with a fake testimonial. That's in some jurisdictions not even legal anymore.” — Stav Zilbershtein, App Marketing by App Masters
Stav Zilbershtein · 31 Oct 2026 Listen →
“Most of the conversations about the cancellation flow, they started from this Amazon cancellation flow that looks like it was pretty effective for Amazon, but users were not happy with it. … We don't see a huge uplift in revenue or downlift in subscription churn with these cancellation flows. So again, our recommendation, just give the user the link to cancel the subscription and that's it.” — Igor Lyubimov, App Marketing by App Masters
Igor Lyubimov · 17 Oct 2026 Listen →
“Everyone will come to me — hey, we should work with this person, they have a million followers. I don't care. Followers means nothing to me… Why am I going to pay for a million followers when only a thousand people saw it?” — Jake Castillo, App Marketing by App Masters
Jake Castillo · 26 Sep 2026 Listen →

Hosts

App Marketing by App Masters is hosted by Steve P. Young .

Recent Episodes

  1. 31 Oct 2026

    How to Save 90% of Your Ad Budget with AI UGC

    With Stav Zilbershtein

  2. 27 Oct 2026

    The Influencer Marketing Math That Made Cal AI Profitable

  3. 24 Oct 2026

    How a Full-Time Teacher Built a Nearly $1M App Business

    With Eric Duffett

  4. 20 Oct 2026

    Before You Spend $1 on Meta Ads, Watch This

  5. 17 Oct 2026

    The Secrets to Web2App Growth (And the Risks Nobody Talks About)

    With Igor Lyubimov

  6. 13 Oct 2026

    How Cal AI Scaled Influencer Marketing Without Killing Views

  7. 10 Oct 2026

    How Reframe Scaled to $10M+ ARR

    With Vedant Pradeep

  8. 6 Oct 2026

    This Breathing App Sold to Peloton for $2M

  9. 3 Oct 2026

    AI and Growth in Regulated Markets

    With Vivek Girotra

  10. 29 Sep 2026

    How to Increase Organic Downloads Without Changing Keywords

  11. 26 Sep 2026

    Cal AI’s Co-Founder Shares His App Growth Secrets

    With Jake Castillo

  12. 22 Sep 2026

    The Viral App Idea Framework That Got Her 1M Users

    With Nicole Cheung

Guests

Chaim Sajnovsky (8 episodes), Igor Lyubimov (7 episodes), Tom Hammond (6 episodes), Shamanth Rao (6 episodes), Rich Wagstaff (6 episodes), Lior Barak (5 episodes), David Reichelt (5 episodes), Alon Waller (5 episodes), David Margaryan (4 episodes), Jake Mor (4 episodes), Thomas Kriebernegg (4 episodes), Jenny Kay Pollock (3 episodes), and 416 more.