Discussion · August 2026

Do the everyday choices ordinary people make as consumers actually move environmental outcomes, or do they draw attention away from the levers that do? — Susan Solomon: “The American people made chlorofluorocarbons uneconomic for our industry because we gave up those spray cans.” —  Kat Taylor: “So they're worried more about the yogurt they eat and whether they recycle than finance, which is absolutely brutalizing them most of the time.”

Do the everyday choices ordinary people make as consumers actually move environmental outcomes, or do they draw attention away from the levers that do?

Solomon is recounting how the Montreal Protocol got over the line: American consumers abandoned aerosol spray cans, which made CFCs uneconomic for US industry, and US market power then dragged the rest of the negotiation along. Taylor, asked where the real hurdle in the food system sits, answers finance, and says people fret about their yogurt and their recycling while the most powerful industry in the world stays invisible in everyone's supply chain. One is describing the consumer boycott that worked; the other is describing consumer attention as the thing that keeps the bigger lever out of view.

Neither has heard the other say it. We found both by reading across every show we follow — the two halves of an argument almost never land in the same week, the same collection, or in front of the same audience.

Susan Solomon

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