“If you don't have the right offer or a good offer, no marketing is going to fix that. The offer has to change. Then the second part is visibility: are you getting found on Google? When someone goes to ChatGPT or Claude or Gemini, will you be showing up as a recommended expert? Because you can't be the world's best kept secret or no one will hire you.”
Small But Mighty Agency: How to Grow Your Agency · Agency Business · November 2026
Context
Asked to describe the marketing assessment she offers agencies, the guest walks through what she checks first: the offer, then whether you show up in search and in AI assistants.
Transcript
No, I wish I could tell you that it was, but it doesn't. There's never the right moment. I got thrown into things because the universe said, okay, well, we're not going to wait for you to make this decision. We're going to do it for you. But I. Those were all the best things that happened for me.
Christy, I know that you have an assessment that you've created in your business. Do you want to share about your assessment and how people can connect with you?
So, one of the things we hear from a lot of our clients and have done for the last two decades is always around marketing. So, people come to us because we specialize in creative services, helping those established businesses that have left their branding in the dust and they're not current anymore. We always need to be showing up as current, not only in meetings, but also how we present ourselves. As the marketing question keeps rolling around, I thought people are always wondering why their marketing is not working for them or what marketing they should be doing. And I've heard it time and time again. So, I thought, what better way to give people their own little boost, but to create a little assessment? And so, what I like to walk people through in the assessment is to look at their foundation. So, things like their offer, things like their systems and processes to see if there might be something in there that could be causing their marketing to not work. Because if you don't have the right offer or a good offer, that's no marketing is going to fix that. The offer has to change. So, that's the first place that they'll assess…
Christy. I really appreciate you being on the podcast today, sharing about your lifestyle business and how you got here. And also, thank you for sharing about what you're working on right now. And we'll share the link to the assessment. Christy, if someone wanted to connect with you, where could…
I'm quite active on LinkedIn. That's the best place to connect with me. We do have Facebook and we do have Instagram, but LinkedIn is where I personally like to play. So, I'd love to connect with people there.
Thank you so much. Hey, thanks for hanging out with me at the Small But Mighty Agency podcast. If you enjoyed this episode, it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. I'll see you on the next one.