“I will never make more money per hour, ever, ever, ever, than I did studying for this test in high school. … I quit tennis. And in those 60 or 70 hours I worked on this stuff, I paid for 140 grand of Wash U.”

…today. So it'll probably hang around just due to nostalgia or other things, but you can't hang your hat on it, certainly. And GPA mattering from day one of high school needs to be the first and second and third point since even a few oopses on the GPA front can derail the rest of the application.

…What do people have to know today? Is there new things on the horizon? When should families start taking these tests seriously? I know literally as we're recording this, my daughter is taking the, I think it's the PSAT 9 or something like that. Talk us through the landscape of what's going on.

Right. So there is a very quantifiable return on SAT and ACT improvement in certain instances.

Yeah, my favorite client last year, she sells a lot of really high-end homes to like Falcons and Brave Players. She's a great lady. Her son is a bro. She would not be mad at me saying that on the podcast. Her son, he's very smart, but he's very lazy. He's probably internationally ranked in Call of…

I love that. Okay. So you've said multiple tests a couple of times. So two questions, but they're going to be tied together. So is there any detriment to taking any of these tests, AC, the SAT? Let's just say SAT for now, to taking it repeatedly.