“The way I described it was shopping with an agent feels like looking through a pinhole. You give it instructions and it only looks for that. It can sometimes look wider, but you really need to give it feedback. … As humans, we change our minds all the time. So I found that it can be quite tedious, actually.”

…many transactions are actually happening through AI agents. Some companies who have come out and said, like, we are not really processing that many agentic transactions at all. We're talking like some companies have said a few hundred. Some have said like in the single digits. So it's happening,

…all signals point to the scale being still pretty small. Gotcha. So we're mostly talking about searching, winnowing down ideas. How much hand holding does that take? Because like in my experience, I think sometimes your results are only as good as whatever you tell the AI agent in the first place.

know, on the other hand, you ran an experiment where AI maybe performed too well. Tell me about your experiment with the site, The Real Real.

Yeah, so The Real Real is a secondhand luxury fashion site. And when you put something in your cart, the Real Real puts it on hold for you for 20 minutes and it makes it so nobody else can buy the product. Andrew Davis few weeks ago, I realized I could have Meta's Muse agent add 10 or 20 items to…

It's a lot of power to give a person an AI agent. Yes. Yes. Well, I want to also look at this from the retailer's perspective because I mean, even your experience with The Real Real, there is a question here about quality of customer experience when you let an agent in. How do retailers and brands…