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Start free trial →Sharp Tech with Ben Thompson · Tech Strategy & Big Tech · November 2026
Thompson compares Nvidia to early Apple, where everything flowed up to one person. Apple became more resilient because Steve Jobs's illness forced it to prepare; he doesn't think Nvidia ever went through that.
sort of company, you don't hire generalists. And Apple would tell you this. We don't hire, like, I remember what it was, Apple University. Like, there's one of their precepts. We don't hire generalists. We hire experts, specialists in their field. The only generalist is the CEO.
Yeah.
And in retrospect, I was just talking with John Dithering about this. We brought up the Apple comparison. One of the most fortunate things, it's hard to say fortune when someone died. Right. One of the most fortunate things that happened to Apple is Steve Jobs' death was not sudden. He had to take a sabbatical for like six months or something because of his cancer. And Tim Cook took over. And then Jobs came back for like two, two and a half years before he died. And I think I suspect that was a real wake-up call for Apple in terms of succession planning. Like, and succession planning isn't just, it's not identifying who's the next Steve Jobs. What it is, is professionalizing the organization so it is an entity in its own right. It's not an exoskeleton that depends on the guy in the middle.
Sure.
And so Apple, I think in that time period, 2008, 2011, became a much more professionalized organization, more structure, more resilient, in the anticipation, we're not going to have the
master of public that