“As a buyer of B2B software, if I go to the connectors and I don't see the company listed there with an official MCP… I need the owner of the software to own this piece of integration. And I made the call like, no, we are getting rid of Plausible and we're just going to use PostHog here because I have the MCP there.”

Latent Space · AI Builders · November 2026

Context

Asked whether getting listed in the AI labs' connector stores actually matters, Zeno answered as a buyer: he says he dropped one analytics vendor for another because only one maintained an official MCP server. A third-party MCP wasn't enough for him to trust.

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Transcript

Latent Space Around 32:16 into the episode

Zeno Rocha

…And that was hard too. Like it's not as easy. I wish I had all your connections. It's not as easy. It's easy to me. She's supposed to talk to me. But like talking to the labs and trying to get into like the official stores and plug-in marketplace. Do you think that actually matters? Oh, for sure.

Shawn Wang

Yeah. So I think sometimes like I've been on the other side where I try so hard to get these partnerships, we launch it and then nothing. Right. So which one matters?

Zeno Rocha

So as a consumer, I make decisions now based on do I have the access to that data or not. So as a buyer of B2B software, if I go to the cloud connectors and I don't see the company listed there with an official MCP, like for we had this, like we had a, we were using plausible and post hog. Plausible had an MCP built by Sentry. I don't care. If the plausible doesn't maintain that and that's not official, I cannot trust that as much, even though I love the Sentry team and I trust that team, but I need the owner of the software to own this piece of integration. Oh my God. And I made the call like, no, we are getting rid of plausible and we're just going to use Post Hog here because I have the MCP there. And I did that as a B2C consumer too. I'm like into running and then I'm like, oh, let me like Strava, Strava has an MCP, I can like access my rungs. So I use Strava because of that. So, and if there's like, oh, no, we have an MCP, but you have to connect like this, like the XMCP, for example, I have to do like the local one. It's just so frustrating. It works on the desktop client, not on my phone.…

Shawn Wang

Apart from, okay, it is officially maintained by the vendor or whatever. What makes a good MCP versus a social MCP?

Zeno Rocha

Even for hours, as I interact with that, it's always collapsed, right? The tool calls, I'm always opening and trying to understand what did it do. And just a couple of days ago, like there was one call where it couldn't put everything on the contacts for some reason. And then I'm like, no, this…

Shawn Wang

What the fuck?

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More from Latent Space

“I was just doing competitor analysis. And I was just asking, okay, if you send 1.2 million emails using Resend and you do that with X and Y and Z competitor, who is the cheapest and who's the most expensive? And it got completely wrong. It got the Resend one so bad and it actually said very bad things about us, like, Resend pricing is very obscure. … It's not obscure at all.” — Zeno Rocha, Latent Space

“It's almost like if you are born in a society where you first go to prison and then you have to spend like 18 years in prison, you got to prove that you are a good citizen and then you get out of prison and now you can do the things you want to do. I always felt like, no, I want to live in a society where I'm born free. … We're going to trust you by default versus make the whole platform worse for everyone because of those bad actors.” — Zeno Rocha, Latent Space