Zeno Rocha
On Latent Space
“I was just doing competitor analysis. And I was just asking, okay, if you send 1.2 million emails using Resend and you do that with X and Y and Z competitor, who is the cheapest and who's the most expensive? And it got completely wrong. It got the Resend one so bad and it actually said very bad things about us, like, Resend pricing is very obscure. … It's not obscure at all.”
Latent Space · AI Builders · November 2026
Context
The hosts were walking through Resend's tactics for being recommended by AI answer engines. Zeno says this experience led him to publish a plain-text markdown version of the pricing page, since the pricing calculator is a JavaScript widget agents don't use, and the model got it right a few days later.
Transcript
I mean,
you're winning really well. So
yeah, I think one example that changed, and maybe it doesn't help with distribution, but helps with accuracy. So go to the pricing page. I remember this was like a random Sunday, and I was just like doing competitor analysis. And I was just asking, okay, if you send 1.2 million emails using recent and you do that with X and Y and Z competitor, who is the cheapest and who's the most expensive? And it got completely wrong. It got the recent one like so bad and it actually said like very bad things about us like, oh, recent pricing is very obscure. I was like, what the fuck? Like it's not obscure at all. So it was like super frustrating. Oh,
so you made a calculator.
Yeah. So the problem was, you know, agents don't really drag a JavaScript widget.
Okay.
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