“I would say part of it was delusion, or me being naive. I'm 21 years old at the time. I never really worked formally anywhere. I didn't even know what CPG stood for, the acronym. So a lot of it was delusion. … It's not like there was immense product market fit. There never really is in the beginning. People like the bars, but it's friends and family.”

…So that was really a good learning for me. And what I will say is so far, all of our funds have been amazing to work with and have been great partners. I think that's a reflection on the fact that we were able to take our time and be very thoughtful with who we decided to let into the business.

…early on when you were first going out to fundraise that you felt like this is going to be something and I'm going to be able to achieve the things that I'm saying to these investors that we're going to achieve? How did you feel that level of confidence and conviction in what you were doing? Yeah,

I feel like it's a huge bet you make on yourself as a founder. And I honestly think sometimes not having as many reps or not having as much deep experience helps you be a little bit more fearless. It's almost like you don't know. It's like the more you know, the more you know what can go wrong. It…

So I would say in the more recent days, people have just been excited that we consistently hit our numbers. Look, not every year is a perfect year, right? I want to be very clear on that. In some years, it's not exactly what you envision, but we've always been very honest and open with not only our…

love that you built things out and you said that. And I think that's so true, right? It's like you're building something bigger than yourself. You start out building yourself, I guess. For sure. And I think what a cool testament and just an awesome milestone as a founder to look around and realize…