“The outsider's perspective is the bigger you get, the easier it gets, or maybe the less you get punched. And that's 100% not true. … The punches are bigger. The stakes are higher. Whether you're a $20 million brand, a $40 million brand, $100 million brand, I think everyone can attest to that.”

…thing about entrepreneurship is in a day or a week, you can get hit in the face like 100 times and literally feel like you're going to break down. But in the same week, you can also have like some of the biggest wins. So I do think that's like pretty interesting to think about for sure as well.

…But I think being a founder is being a boxer in a ring. And it's like, how many hits can you take? And you're still going to come back out. You know, you're outsized. You know, you're outmatched. And you're still just going to stand there and be like, cool, hit me then. I will survive. And it's

No, and the punches are bigger.

Exactly. The punches are bigger, right? The stakes are higher. I think everyone can attest to that, whether you're a $20 million brand, a $40 million brand, $100 million brand. So I think that's always funny because every time I speak to someone now starting a business, it's always like, oh, it…

Yeah, you went featherweight to heavyweight and the hits still hurt. I