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“A lot of times I'm building stuff as like a fun distraction from what really needs to happen. And a lot of it is unfinished, or it is finished, but I'm not using it well enough yet.”

Creator Science with Jay Clouse · Media & Creator Economy · November 2026

“A lot of times I'm building stuff as like a fun distraction from what really needs to happen. And a lot of it is unfinished, or it is finished, but I'm not using it well enough yet.” — Jay Clouse, Creator Science with Jay Clouse

Context

Clouse was explaining why his new digital product won't be ready for Black Friday. He admits that his stream of AI-assisted internal tools can be a form of avoidance, and says he needs to go deeper on fewer things.

Listen to the episode → More from Jay Clouse → More Media & Creator Economy quotes →

Transcript

Creator Science with Jay Clouse Around 16:57 into the episode
Jay Clouse

…out there. This isn't about gaming AI, it's about finding out what the work you're already doing, the content, the authority, and the backlinks are translating into AI visibility. Try a free preview of href's brand radar at creatorscience.co/slash radar. That's creatorscience.co/slash radar.

Speaker 2

All new holiday drinks are now at McDonald's. Like the Frosted Cranberry Splash with Sprite, the Red Bull Frosted Cranberry Energizer, and Cookie Butter Coffees. It is the season for seasonal drinks at McDonald's.

Jay Clouse

Hey, happy November coming at you live here from paternity leave. I'm going to record this retro to share on the podcast feed as well. I share a couple of these per year just to give people who aren't in the lab a sense of what it's like to get these retros every month. I hope it encourages people to do their own retros. Of course, if you're not in the lab, you're not going to have the video version of this to be able to see what I'm pointing to on my screen, but that's okay. We had our baby boy last week. He came a few days early, which is a surprise. Our first came over a week late. And it's funny because the morning we had Louis, my mom, who has been on standby to come to the house and watch our daughter when we go to the hospital because I didn't want our daughter to go to the hospital with us. She texted and said, Hey, do you feel like you might be going into labor today? Because my family does an extended family like breakfast once a month. And it was that…

Speaker 2

All new holiday drinks are now at McDonald's. Like the Frosted Cranberry Splash with Sprite, the Red Bull Frosted Cranberry Energizer, and Cookie Butter Coffees. It is the season for seasonal drinks at McDonald's.

Speaker 3

Viore's Sunday Performance Jogger. You'll love how soft and lightweight they are. Great for training, stretching, even just running errands. And the Strato Tech T, the most comfortable piece of workout gear he'll ever own. Whether it's the Sunday or the Strato collection, Viore's best-selling…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

More from Creator Science with Jay Clouse

“I think it's very easy to kind of lose the plot in your content when you're succeeding and think that people are there because they care about you. But people are there because you're helping them.” — Jay Clouse, Creator Science with Jay Clouse “The bar for LinkedIn is extremely low right now. There is a lot of content flooding it. A lot of that is these boring ass AI templated posts, everyone's literally using the same hooks. And so if you just have an inch of personality and a little drop of humor, you're instantly going to stand out.” — Milly Tamati, Creator Science with Jay Clouse