Jay Clouse

Things Jay Says on Podcasts

Helping you earn uncommon trust and influence—drawn from 8+ years helping creators earn trust at scale. Founder of Creator Science.

Where to Find Them

Jay Clouse hosts and writes Creator Science with Jay Clouse , writes Creator Science , writes Jay Clouse , writes Jay's Blog and writes How to Write for a Living . They have also been a guest on Tropical MBA: Entrepreneurship & Founder Lifestyle (2 times) , Growth In Reverse: Newsletter & Email Growth (2 times) , The Nathan Barry Show , Indie Hackers Podcast , The Panel , Social Media Marketing Podcast , The Learning Leader Show With Ryan Hawk , Strategy Hour | Online Marketing for Business Growth , Indie Bites , Influence Anyone , The Bootstrapped Founder , Focused , The Startup Ideas Podcast , The Marketing Millennials , Startups For the Rest of Us and Nudge .

Recently: “#324: My Honest October Retro: What’s Working and What Isn’t” on Creator Science with Jay Clouse (November 2026); “How do you decide when to hire?” on Creator Science (November 2026); “#323: $400K Per Year and Done by 2:30 — Inside Milly Tamati’s Generalist World” on Creator Science with Jay Clouse (November 2026); “#225: Jonny Miller – $800,000+ from six cohorts of his signature course [Greatest Hits]” on Creator Science with Jay Clouse (October 2026); “#322: How Dorie Clark gained 500K+ Instagram followers in 5 months” on Creator Science with Jay Clouse (October 2026); “Proof of Effort” on Creator Science (October 2026).

What They Said

“A lot of times I'm building stuff as like a fun distraction from what really needs to happen. And a lot of it is unfinished, or it is finished, but I'm not using it well enough yet.” — Jay Clouse, Creator Science with Jay Clouse

Clouse was explaining why his new digital product won't be ready for Black Friday. He admits that his stream of AI-assisted internal tools can be a form of avoidance, and says he needs to go deeper on fewer things.

Creator Science with Jay Clouse · 2026-11-10 Permalink → Listen →
Creator Science with Jay Clouse Around 16:57 into the episode
Jay Clouse

…out there. This isn't about gaming AI, it's about finding out what the work you're already doing, the content, the authority, and the backlinks are translating into AI visibility. Try a free preview of href's brand radar at creatorscience.co/slash radar. That's creatorscience.co/slash radar.

Speaker 2

All new holiday drinks are now at McDonald's. Like the Frosted Cranberry Splash with Sprite, the Red Bull Frosted Cranberry Energizer, and Cookie Butter Coffees. It is the season for seasonal drinks at McDonald's.

Jay Clouse

Hey, happy November coming at you live here from paternity leave. I'm going to record this retro to share on the podcast feed as well. I share a couple of these per year just to give people who aren't in the lab a sense of what it's like to get these retros every month. I hope it encourages people to do their own retros. Of course, if you're not in the lab, you're not going to have the video version of this to be able to see what I'm pointing to on my screen, but that's okay. We had our baby boy last week. He came a few days early, which is a surprise. Our first came over a week late. And it's funny because the morning we had Louis, my mom, who has been on standby to come to the house and watch our daughter when we go to the hospital because I didn't want our daughter to go to the hospital with us. She texted and said, Hey, do you feel like you might be going into labor today? Because my family does an extended family like breakfast once a month. And it was that…

Speaker 2

All new holiday drinks are now at McDonald's. Like the Frosted Cranberry Splash with Sprite, the Red Bull Frosted Cranberry Energizer, and Cookie Butter Coffees. It is the season for seasonal drinks at McDonald's.

Speaker 3

Viore's Sunday Performance Jogger. You'll love how soft and lightweight they are. Great for training, stretching, even just running errands. And the Strato Tech T, the most comfortable piece of workout gear he'll ever own. Whether it's the Sunday or the Strato collection, Viore's best-selling…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.
“I think it's very easy to kind of lose the plot in your content when you're succeeding and think that people are there because they care about you. But people are there because you're helping them.” — Jay Clouse, Creator Science with Jay Clouse

Near the end of his October retro, Clouse listed changes he wants to make. He describes a trap he sees creators, and himself, drifting into once they have success: content becomes internally facing and the audience slowly drifts away.

Creator Science with Jay Clouse · 2026-11-10 Permalink → Listen →
Creator Science with Jay Clouse Around 16:57 into the episode
Jay Clouse

…out there. This isn't about gaming AI, it's about finding out what the work you're already doing, the content, the authority, and the backlinks are translating into AI visibility. Try a free preview of href's brand radar at creatorscience.co/slash radar. That's creatorscience.co/slash radar.

Speaker 2

All new holiday drinks are now at McDonald's. Like the Frosted Cranberry Splash with Sprite, the Red Bull Frosted Cranberry Energizer, and Cookie Butter Coffees. It is the season for seasonal drinks at McDonald's.

Jay Clouse

Hey, happy November coming at you live here from paternity leave. I'm going to record this retro to share on the podcast feed as well. I share a couple of these per year just to give people who aren't in the lab a sense of what it's like to get these retros every month. I hope it encourages people to do their own retros. Of course, if you're not in the lab, you're not going to have the video version of this to be able to see what I'm pointing to on my screen, but that's okay. We had our baby boy last week. He came a few days early, which is a surprise. Our first came over a week late. And it's funny because the morning we had Louis, my mom, who has been on standby to come to the house and watch our daughter when we go to the hospital because I didn't want our daughter to go to the hospital with us. She texted and said, Hey, do you feel like you might be going into labor today? Because my family does an extended family like breakfast once a month. And it was that day. She says, We…

Speaker 2

All new holiday drinks are now at McDonald's. Like the Frosted Cranberry Splash with Sprite, the Red Bull Frosted Cranberry Energizer, and Cookie Butter Coffees. It is the season for seasonal drinks at McDonald's.

Speaker 3

Viore's Sunday Performance Jogger. You'll love how soft and lightweight they are. Great for training, stretching, even just running errands. And the Strato Tech T, the most comfortable piece of workout gear he'll ever own. Whether it's the Sunday or the Strato collection, Viore's best-selling…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

Collections They Appear In