Casel was explaining why he struggles to commit to any one product idea for the long term. His latest idea is in the video space, a big market where he thinks he has a distinctive take. This is the question that stops him each time.
sure I'll get around to building. Um, but all of these the logic usually goes something like this: like, okay, I Feel Fine pain. I think that there is a gap. I'm not satisfied with the current solutions. I know I have some taste and an idea for how I want to solve this. I'm going to build it. And, and I also,
but usually, as I go
through that process, I'm also thinking, like, how would I market this? How would I position it? How, like, who would I be pitting this against as an enemy from a position standpoint? Yeah, and but also, like, what is the unique difference? Like, here's the category that this is going into. Now, how is my thing different? If you are a person who sees the world my way, then this is why you should like that, right? You can see my latest attempt at that by looking at the copy that I wrote on the Flywright marketing site. And same thing with Mimeo. Now, the dead end that I end up coming to is like, am I ready to commit and say and say to myself, I'm going to go all in on this idea because I Feel that a great long-term successful growing business can be built on this one product. I have a hard time saying, I haven't yet found a product that fits that criteria. I mean, there's one newer product idea that I thought I was there like a couple of weeks ago. It's in the video space. And I won't really get much more into it. I think I will build some version of this, but it's still, it comes back to that thing where I was like, all right, this, this looks like a good opportunity because it's a huge category. Yes, it's very competitive, but there's a world of customers out there, and I just need a small slice of them. And I do have a very unique, a unique take on this that I think is worth, that makes it noteworthy, that makes it worth paying attention to. Again, I still might do something like this, but I still come to the, at the end of the day, like, is this product going to be necessary in 2027, 2028? I mean, probably not, because literally the last three videos on my YouTube channel were edited by Claude operating Adobe Premiere for me, and it did a perfect job. I mean, you know, so it's the longevity,
right? What we've talked about in the past around valuations, that the terminal value, the thing at the end, it's similar in like a product decision.
Yeah, or it's life like the it's like it's like, am I going to do, am I going to build something with platform risk? You know, that it's almost like every single category feels like it has platform risk at this point. You know, like, like, yeah, I could
probably launch a product
