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JK Jesse Kelly Jesse Kelly Conservative talk radio host and U.S. Marine Corps veteran who served in Iraq in 2003.

“Everything has pizzazz. Everything. You can't go to a restaurant and just order some mac and cheese without the chef having to put a special cilantro blend on the top. Everything is fancy. Because of that now, I think kids are returning to simplicity. And I think that is why they like the Hershey's bar.”

The Jesse Kelly Show · US Politics · November 2026

“Everything has pizzazz. Everything. You can't go to a restaurant and just order some mac and cheese without the chef having to put a special cilantro blend on the top. Everything is fancy. Because of that now, I think kids are returning to simplicity. And I think that is why they like the Hershey's bar.” — Jesse Kelly, The Jesse Kelly Show

Context

Kelly reported that plain Hershey's bars and Skittles went fastest on Halloween while Snickers and Kit Kats sat untouched. This is his theory for why: when every food is dressed up, kids reach for the simple option.

Transcript

The Jesse Kelly Show Around 36:03 into the episode
Jesse Kelly

…I get this exactly correct, the candy options were Hershey's Bar, straight Hershey's Bar, Twix, Snickers, Starburst. Four different kinds of Skittles, including the Sour Skittles. We'll come back to that. The original Skittles, these weird tropical ones. Reese's Peanut Butter Cups and Kit Kats.

Speaker 4

All right?

Jesse Kelly

…Here's my kooky theory that everyone can shoot holes in. My theory is when I was a kid, you know, you had plain chocolate. You'd have a Hershey's Kiss or something like that the secretary at school would give you if you were a good boy. So when you got the opportunity to have something like a Butterfinger with extra stuff in it, that was special. That had some pizzazz. Fast forward to today. Everything has pizzazz. Everything. You can't go to a restaurant and just order some mac and cheese without the chef having to put a special cilantro blend on the top. Everything is fancy. Because of that now, I think kids are returning to simplicity. And I think that is why they like the Hershey's bar. What, Chris? What? Chris said it doesn't excuse the hate for the Snickers. Are you a big Snickers guy, Chris? I understand it's not bad for a quick pick-me-up for energy because the peanuts and whatnot. I understand that. I've had plenty of Snickers in my life. If I'm putting a Snickers next to a Reese's peanut butter cup, are you picking a Snicker? You are. Well, it could come down to a peanut…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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