“I almost think that creators with no following end up being better investments for brands, because influencers are seen now as sellouts a lot of the time. When you see a big celebrity selling a product, you think, this person has been selling me things for the last 10 years, and they're not really genuine. If you have partnership ads coming from the account of someone who isn't famous, it feels a lot more genuine.”

…like companies are made up of people and you just look at it like that and you think, okay, how do I want to sell to these people and how would these people respond well to getting sold to? I think you just have to break it down super simply. And you're like, oh, yeah, this would work for anyone.

…innately is someone that influences you to do something. You're basically getting influencers/slash creators to create content that pitches the product and then you put them in people's feed through paid ads. And I get why it works because they're there trying to convince them how to do it. I also

less they look like an influencer. Exactly. The less they look like they're trying to convince you and they're just talking like a regular human about how awesome your product is. I get why that would work. Like what I think about right now is there's that survey that they, someone did a while ago…

I think a lot of people were saying they want to be a streamer, a live streamer, streamer,

or something like astronaut or lawyer. And so, you know, this is a career path, is what you're describing. This is a way you're making money doing this. A lot of people are actually making money being a creator online. So for people listening that are like, wait, maybe this could be a career for me…