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BE Benedict Evans Benedict Evans Independent technology analyst based in London, covering mobile, media and AI for over two decades.

“More stuff that sounds like the Sex Pistols is a much easier problem than inventing the Sex Pistols. Would it know this isn't in the training data, but people would like it? Can you build a model of taste that can evaluate something new, or can you only evaluate how well it matches the things we already know people like?”

Another Podcast · Tech Strategy & Big Tech · November 2026

“More stuff that sounds like the Sex Pistols is a much easier problem than inventing the Sex Pistols. Would it know this isn't in the training data, but people would like it? Can you build a model of taste that can evaluate something new, or can you only evaluate how well it matches the things we already know people like?” — Benedict Evans, Another Podcast

Context

Asked whether people want the average output of an LLM or something beyond it, Benedict Evans says models can easily make more of what exists but struggle to judge what is new. He contrasts this with game-playing AI, which could test new moves against a score.

Transcript

Another Podcast Around 09:57 into the episode
Benedict Evans

…amazingly clever. It's just there's 10,000 of them and they're really fast. You spin up 10,000 agents and they try every possible combination of every possible thing until they find the path. That's your million interns as million cyber interns, perhaps. You could also say that's part of scaling.

Toni Cowan-Brown

And your question here is, is the desired answer outcome that average or is it something else that you're looking for?

Benedict Evans

Yes. Do we want something that isn't in the training data? And this is, you could argue, the sort of the essence of creativity is something that is different but good. And the theoretical problem there is that you can very easily imagine a model making more generic pop music or more generic images like that. More difficult or certainly a very different level of abstraction would be for a model to say, hey, we've all been listening to disco and Progrock and ABBA and it's time and the economy's turned down and it's time for something completely different. So here are the sex pistols. And again, more stuff that sounds like the sex pistols is a much easier problem than inventing the sex pistols. Would it know this isn't in the training data, but people would like it? Can you build? Build a model of taste that can evaluate something new, or can you only evaluate how well it matches the things we already know people like? This is, of course, I often go back to thinking about AlphaGo, that AlphaGo could invent a new move, but it could test it. This is the validation point. It could make a new move, a new…

Toni Cowan-Brown

I wonder if we already know this. Like if we're aware of, you know, the instances and the use cases and the moments where we want and we're looking for the average or we're looking for more of the same. And what are the instances where, no, no, we need you to go beyond the average answer, the…

Benedict Evans

probably propose that if you were at Anthropic and you'd asked Claude, do you think it's a good idea to start a wet lab researching human diseases at the same time as telling everybody we need to slow down AI research? I'm pretty sure ChatGPT3 would have said, yeah, probably not a good idea.…

Toni Cowan-Brown

interns to read the room. Yes. Hopefully you get to the same answer. In fact, you

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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