Product & Design · August 2026
Seshan splits her work writing in two: writing as reporting, meaning status updates and launch plans, and writing as thinking, meaning briefs that argue for a product or a change of direction. She hands the first kind to the models and refuses to hand over the second. She adds that most people paint with too broad a brush in either direction, insisting they never use models for writing or always do.
sure, for sure. Help us know
all these things. That's why podcasts like this are also useful. Can't put it all in the product. I'm going to go in a totally different direction. I want to talk about writing. I asked Brie Wolfson, who knows you well, what to ask you. Funny enough, she suggested questions for the previous podcast conversation I did with Adam Adam Ward from Grocer. So she said, okay, you should ask her about writing/slash thinking. A Tara brief is iconic. Help us understand just what makes your writing, your briefs iconic, and any tips that might be helpful for people that are maybe trying to get better at writing and writing documents.
I really strongly believe that I do two types of writing at work. One is writing as thinking, and the other is writing as reporting. Writing as thinking is me writing a like a brief about why we should build a certain product or why we should take a certain strategy or why, like maybe a spicy take. But writing as reporting is things like, oh, I'm summarizing the status of what our team has been up to this week and I'm sending over a report about it. Or this is our plan for this particular launch or announcement or something like that. Writing as reporting, I happily automate, or I use the models all the time to make that as simple as it can be. But writing as thinking is something I never will automate. I really strongly believe that, at least for me, the act of going through and outlining something, turning it into some level of prose, cutting it and editing it, continuing to iterate on it is one of the most important steps for me to get my ideas in line. I think most people actually will paint with a really broad brush. Like, I will never use the models for writing, or I always use the models for writing. And actually, to me, like that brought both those broad brushes are wrong. I think you should use the models as much as possible for writing as reporting. And in as much as you think with writing, as I really do, and I think a lot of people do, you should not use it. You shouldn't replace your thinking with it. But my briefs in the past, because I write so much as a way of thinking, is that I will write a, I will go into a hole, write a brief for a new idea or a product, spend a ton of time refining that particular idea, shop it around with people and have them attack the ideas in it as much as possible. Coals, make it stronger, and then take it to the next person and do the same thing. And so, at Stripe, this is something I did many, many, many, many times over, whether that was like to kick off a new product area or to suggest a big change in direction or to analyze a problem and suggest like a path forward. And Stripe is incredibly oriented as a writing culture. And there are many people like Jeff Weinstein who are also very into writing and sharing briefs at Stripe. Stripe is one of the few places where like a brief will go viral inside the company. And so writing as thinking there is really prized. And that's where I did like the majority of that writing work. At OpenAI, I think I still write as thinking all the time. But the shareable artifact here is not really a long doc or a sort of proof of work in that way, partially because times have changed. And a long doc is not a signal that you thought through something because you can easily produce a long doc that indicates that you haven't. And so actually the point, maybe one of the biggest changes I've experienced personally in my day-to-day, which has been a big, maybe jarring change, is I used to think in a document and then do some translation of that into a presentational artifact. And that would be my indication that I had thought through a problem and this is what we're going to do. And the team moves in that direction. And now I am way more on mocks, not docs or prototypes, not docs. And if I have something that people can try and interact with, or even better, I have like results where we tried this, we ran an A-B. Here's like the results. This is why I think we should go in this direction. That is a way better communication tool than like the doc itself. And so I still write hundreds of docs all the time, but I do it for me. And I no longer do it for other people, really. Like that no longer is the best way to talk and communicate. That is probably the biggest change I've experienced personally in this era versus the previous era.
That is so interesting. I really liked your tip of getting tons of feedback on a doc. Like, you know, it sounds obvious, but you can get to an iconic doc slash brief by just cheating almost and getting lots of feedback on it as you're iterating to make it stronger and stronger and stronger versus like, oh, here it is, first time. And it's rarely convenient. I previously
had a manager who told me that the right thing to always do is write a doc to 70% completion and then take it to the people that you need buy-in from and get it from 70% to 100%. And that still is like a thing that I do all the time because very few great people want to interact with like a perfectly polished, finished idea, like a perfectly polished idea. Their new ideas just like bounce off of it versus something that has more crags and more rough edges that they too can polish with you together. And I think that like bringing people into the process that way, where like a doc is like an underlying artifact for that is one of the best ways to collaborate that I found.
How do you think about AI brain rot and starting to over rely on AI? That's just the challenge everybody's going to have. Why not use this magic to help look at something? And then we start to lose our ability to write, read long documents. Is there anything you do that you are trying to avoid that?