“This is one of the problems that I have with some of the environmental standards saying don't eat that species and do eat that species. That is a very blunt instrument… If it's more about how it was caught rather than what it is, then that in its very nature is allowing a far greater biodiversity range of species to be taken out of the sea.”

…ability to go and fish it, but the fish simply aren't on the ground. And that's a far more sobering fact than, you know, let's fight for quota, which is really what we were doing 10 years ago. Now it's just that simply the fish aren't there on the grounds, which is a much more worrying development.

And so it's important that the fish that are caught are all eaten, which is why Soul of Discretion is attempting to increase our interest in species beyond the so-called big five: salmon, tuna, prawns, cod, and haddock.

One of the fishers based in Plymouth that Caroline has worked with since the beginning of Soul of Discretion is Graham Sowell.

Caroline also gives you a guaranteed price, which then you go like, right, if we're going to go fishing in this area, what we would have normally considered as a bycatch actually becomes a catch now because you guaranteed. I mean, we've sent certain species to Brixham before or on this market and…

After being processed by her team in Plymouth, the fish is sold through the online farmer's market, wild market, and shops such as Better Food. So