“You can produce 10x, 100x more revenue potentially if you nail the next product. … Whereas on the cost side, you can only get so much more efficient and that opportunity will kind of always be there. It's latent. So it's like shorting your own future if you are just focused on the cost side.”

And like the best coders in the world have like fully flipped over on this. And, you know, if you talk to like the CEOs at the cutting edge companies, I think they would tell you that they feel much more productive. Like I, you know, spending time with Stripe, like they feel like there's very high returns to them being able to be a lot more efficient in writing code. You know, like is like Procter and Gamble getting big efficiency gains from what they're spending on AI today? Like probably not yet, but I think they will. They probably need a lot of hand holding. That's probably the answer is, you know, I think the labs and Databricks and Palantir, companies like that are probably thinking about it the right way where you have to do a lot of handholding to produce value, but you will produce a lot of value for the Those companies. And then there's companies like Stripe. I don't know. One of the things that we're thinking a lot about right now is where is that effort actually going to? Is it going to like front end building more products or is it going to like back end trying to make your business more efficient? And like the best companies in the world right now are singularly focused on front end. Like you can produce 10x, 100x more revenue potentially if you nail the next product. Yes. Right. Whereas like on the cost side, like you can only get so much more efficient and that opportunity will kind of always be there. It's like latent. So it's like shorting your own future if you are just focused on the cost side. Whereas like you're taking an expansive view of what you can become if you're focused on the front end. By the way, the open router