Connect your Claude, Codex or OpenClaw for full transcripts on millions of podcasts. Two week free trial, cancel anytime.
Start free trial →Marketing Against The Grain · Media & Creator Economy · November 2026
Kieran Flanagan asked how Vercel becomes the tool of choice for coding agents and how that changes everyone's job. Vercel's COO answers with the growth in agent-triggered deployments, then names the shift in how the company grows.
…So what we're trying to do is get our BDRs out. Of the business of email and more into the business of human interaction, right? And so, if we can get more of that research and email writing done by an agent where you're just approving it, then instead you can focus on doing the call after that.
…Lovable told me to use it, right? And I was building a project. And so I think half of your deployments come through coding agents. So I guess two questions. Number one, how do you become the tool of choice for these agents? And how do you think this fundamentally changes how we all do our jobs?
So to your point, actually, if you go back to January, 3% of deployments on Vercell were triggered by an agent. It's now over 60% triggered by an agent. Crazy. You know, in 10 months. So it's truly crazy. And I think that's a result of a number of things. One, somewhat unique to Vercel is our investment in open source. So actually, before agents came around, we talked about at Vercel, we basically had SLG, PLG, and FLG, framework-led growth, which is folks use Next.js, they now use eBar agent framework, and you can or cannot choose to use Vercell software. But obviously, folks who have used our framework might be more likely to then go use Vercel to deploy that software. And then now, sort of that FLG part has been replaced with what we call ALG, which is agent-led growth. I think some of the reasons that we end up doing well in…
It's pretty incredible. So I think there's another stat. You can correct it if I'm wrong, but I think your ChatGPT sign-ups went from 1% to 10%. And if that number is true and you're 3% to 60% on these kind of AI code and agents recommending Vercel, 70% of your business is coming from agents…
We pay a ton of attention to it and there's a lot of work to actually maintain your relevance, which again goes back to the content front. I mean, another example is the breadth of Vercell's product offering has increased dramatically this year. So Vercel is now really a full stack agentic…
Keeping your customer records up to date takes time. Finding information can feel like looking for a needle in a haystack. And when you find what you're looking for, you're not even sure if it's up to date. That's why HubSpot was built to update itself. HubSpot can sync all of your contacts and…