“We have a group internally we call our boomerangs. It's folks who say, I'm going to vibe code my own website builder. And I've had a couple of CMOs call me with very colorful language, telling me, we went down this path and it's totally effed. I need to come back to Webflow. Please don't shut it off. We're back.”

And so that's why SaaS exists in the first place. That's why people don't, you know, there are a lot of things that have turned into SaaS. Businesses like companies that manage payments or companies that help you with literally authentication. Like, these are all things you can absolutely build. And people have built it on their own, but they've realized that managing just that part of their product makes no sense because it is so much effort to do something that someone else can build for you. And you can put your resources on things that are really specific to your business. And so I think that analysis is finally happening because, like, there's the joy of building anything and building everything on your own. And then there's the realization of, oh, you can't just build it instead and forget it. Like, you have to keep maintaining it. And the cost of doing that is so painful. And so you have to go do a TCO analysis. And I do think that that's frankly where people are starting to see change. Like, we have a group internally, we call them our boomerangs. But it's folks who are like, oh, you…