“Agents are capable of doing what they've learned to do, and innovation happens in what has never happened before. So it's very difficult. And my personal opinion is it's very difficult to innovate in design with AI, being that it's only ever going to present what has happened before when we're trying to figure out what's going to happen in the future.”
Dive Club 🤿 · Product & Design · November 2026
Context
The interviewer said he feels like a quality cop as more people can prototype and ship. Briggs argues designers should spend more time hands-on rather than just prompting, and explains why human taste still matters, while allowing this may change.
Transcript
…happens. I want everything to just accidentally be amazing because everyone's agents are using the same strategies that the really good outcomes used to achieve where they were. And that's where they were massaged. But then moving forward, it's so easy to make something better automatic.
…to me asking, I feel like I'm becoming the bottleneck or the cop almost because so many other people can prototype, can ship. And, you know, I'm overwhelmed reinforcing quality in some ways. And so creating systems for greatness to accidentally happen, I really, really like that as a mindset.
Contrary. I think that designers need to spend some more time on the hardboard at times. I think that there's a lot of prompting happening that just results in what an agent will do for you as opposed to what you're capable of doing as a human. Agents are capable of doing what they've learned to do, and innovation happens in what has never happened before. So it's very difficult. And my personal opinion is it's very difficult to innovate in design with AI, being that it's only ever going to present what has happened before when we're trying to figure out what's going to happen in the future. So I think that there is an opportunity still for with LLMs, also just helping to automate these processes, but like use your brain, use your skills, use your taste, use your ambition to sit and look at something and make some adjustments with your hands and decide like, this is what we can do. And here's the ideas that I have. Now, implementing that, yeah, I mean, that's where like designers…
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