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“I talk to kids all the time, and I very rarely talk to kids who think the current environment is good for them.” Charlie Baker · Pivot Podcast

Tech Strategy & Big Tech · September 2026

“I talk to kids all the time, and I very rarely talk to kids who think the current environment is good for them.” — Charlie Baker, Pivot Podcast

Baker had just walked through the 2023 lawsuit, brought after the NCAA told a player transferring for the third time in three years to catch up academically first, that produced today's unlimited transfer rule. Asked whether the NCAA is in better shape than when he arrived, he pointed at the athletes. His examples are the loss of team continuity and players getting pressured about next season two or three weeks into this one.

Transcript

Pivot Podcast Around 17:08 into the episode
Charlie Baker

So do you guys know the history of how we ended up with that transfer rule?

Fred Taylor

No, sir.

Charlie Baker

All right. So this was like, you know, your first question, Ryan, about, so what was like the transition for you? One of the first things that happened when I got this job was, which was in the spring of 23, we got a phone call from West Virginia. We said they were going to transfer in a basketball player who is transferring for the third time in three years. And at that point in time, the rule was transfer once, play right away, transfer more than once. You know, you got to basically catch up on your progress to graduation, and then you can play after you do that. Which seems to be what everybody wants the rule to be now. It's kind of ironic. So we say to them, this kid's transferring for the third time in three years. He's nowhere near where he needs to be on progress to graduation. You know, we'll see what happens with the committee, but it's probably going to be a pretty steep hole to climb. And they kind of implied that if we didn't give the kid the opportunity to play right away, they would sue us. So committee does the work, concludes that it's third transfer in three years. Kid's got a long way to go in progress to graduation. He really needs to sit for a year and catch up on his academics. The Attorney General in West Virginia sues the NCAA in federal court, along with nine other attorneys general and the federal justice department. All over this one student athlete. And we said at the time that we had real concerns about what this was going to do to academic continuation, team culture, all the rest. And they were like, everybody gets to transfer every year, period. So that's where we landed. And the crazy thing to me about it is I have a lot of people who say to me, why isn't the rule you transfer once, play right away? If you transfer again, it's got to be and play right away. It's got to be because your coach left or somebody in your family died. You need some kind of exigent circumstance. Otherwise, you should probably work on catching up on your academics. Because we do have data that's starting to come in that shows the more times you transfer, the less likely you are to graduate in four or five years. But right now, that's the federal standing that we all have to operate under. And it's one of the things that gets fixed in the Protect College Sports Act, which is it goes back to the transfer once, play right away. Transfer again, it's got to be and play right away. It's got to be because something happened. But I talk to kids all the time, and I very rarely talk to kids who think the current environment is good for them. Because the inability to create culture and continuity or to know who you're going to be playing with next year is a problem. But the other thing that's a problem is you have so many kids who have pressure on them. Literally, you know, two, three weeks into the season, they got people starting to gnaw on their ankle about where are you going to play next year. And I've talked to plenty of coaches and plenty of kids who said to me, you know, I didn't want to leave, but people were just all over me that I had a better opportunity if I left. Sometimes that turns out to be true. A lot of times it turns out not to be true. And one of the things we're going to try to try to do about that, and we're still working out some of the bugs technologically, is we're going to try and put a universally available website up that will have what actually happens to everybody who enters the portal. Because I think there's a tremendous amount of misrepresentation going on, primarily with third parties and others who are saying to kids, you know, if you get in the portal, we can get you a much better opportunity somewhere else. I would love that student athlete to be able to, you know, go online and say, let's see what happened to the guys I played against last year who were kind of like me. Where did they land? How much are they playing? Because there's just a lot of misinformation floating around in that space. And I think many kids are making what I would describe as decisions based on what they're being told that turn out not to be. Somebody's just collecting bodies, right? So they get them and then see if they can figure out where to land them. And if they can't, eh, they don't really care.

Ryan Clark

For you, Charlie, having only been at the position for three years, do you see the NCAA in a better place now than right before you started this job?

Charlie Baker

Well, I mean, we have taken all kinds of legal liability off the books. And we're paying for it. We did figure out. Way to do rev share, which was really important to me. We did figure out a way to create core guarantees and post-eligibility health insurance. We have been a pretty significant voice around some of the issues associated with sports betting. We did get some states to actually prohibit negative prop bets and in some cases, all-prop bets, which, if you ask me, the biggest challenge for kids most of the time is the pinging they get from people to underperform around prop bets. So, I would say I think, and we have a whole bunch of new sports that we're making available to people in championships in women's wrestling and acrobatics and tumbling and stunt, and pretty quick-growing collection of folks playing women's flag football. And when I got there, we had no fan database. We now have 24 million people in our fan database, and it's actually driven a ton of attendance to many of our championships, particularly in sports that are not normally thought of as the big brand sports, because we have a lot of fan data in those areas. And we've done a bunch of matches with a bunch of schools where schools have said, you know, you helped us find 16,000 women's basketball fans, you helped us find 10,000 gymnastics fans, you helped to find a whole bunch of fans. And some of the non-marquee sports, in my view, one of the things I should be trying to do is to pump the tires on the non-marquee sports because as more money gets spent on football or men's basketball, those sports have got to figure out a way to find and engage their audience so that they can help pay their bills. I feel pretty good about a lot of that. The thing I, you know, I don't think I expected or anticipated the onslaught around eligibility and the courts, which, as you point out, is pretty intense, pretty expensive, and creates a lot of uncertainty for everybody. Well,

Ryan Clark

I'm from the South, and I know, right, and we all are: Georgia, Florida, Louisiana, football is a religion. And if I have the alum that's the judge on a certain case, and my quarterback is Trinidad Chambliss, and I want him to come back for another year, and I can control it, he's going to get another year. And you're seeing that, and that's creating this level of competition that's not only already inbred in the universities, but in the courts as well, right? They're pressured by people with extremely deep pockets that are saying, Well, this guy got a sixth year, this guy got an opportunity to come back. They're allowing players to come from the NFL to college. What can we do? And I think that puts the NCAA at a huge disadvantage when they are allowed to make some of those decisions, what we're seeing now, even against conferences deciding that they don't want that to be allowed. Can

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