“I used to believe even a few years ago, I said it at our annual user conference Config: I said the ceiling will be raised by AI. You'll be able to do greater things than before. That was wrong. The ceiling has stayed the same. AI is not raising the ceiling. Humans are raising the ceiling, though.”

It's the case, I think, that we're lowering the floor with AI Replacing it so that all of the production, whether it's code or it's motion, video, design, whatever, you name it, if it's digital, you're lowering the floor to make it happen. Everyone can be part of that, and it's more democratized. Ironically, and I used to believe even a few years ago, I said it, our annual user conference config. I said the ceiling will be raised by AI. You'll be able to do greater things before. That was wrong. The ceiling has stayed the same. AI is not raising the ceiling. Humans are raising the ceiling, though. The creatives, the designers out there, when they choose to focus, invest their time, and to be bold and try to do something that no one else has ever done before, that's when we see the ceiling raised. And at that point, it's a question of: do you care about being in the center of the distribution? Do you care about a mean or average result? Is that sufficient for your task? Or do you need something that shows that you care, that you took the time to actually go make this thing? Do you…