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JM Jim Masso On The Energy Gang

“Industrial AI has a credibility problem. I've seen these incredibly well-funded AI initiatives not deliver a result. I was speaking with one of our customers in Asia a few months back, and they spoke about how much they spent on this incredible investment, and it wasn't really delivering.”

The Energy Gang · Climate & Energy · November 2026

“Industrial AI has a credibility problem. I've seen these incredibly well-funded AI initiatives not deliver a result. I was speaking with one of our customers in Asia a few months back, and they spoke about how much they spent on this incredible investment, and it wasn't really delivering.” — Jim Masso, The Energy Gang

Context

Asked whether large language models and agentic AI are really changing the energy industry, Honeywell's process-automation chief says the change is real but that many big AI projects have not delivered.

Transcript

The Energy Gang Around 35:25 into the episode
Per Erik Holsten

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Ed Crooks

…to Jim Masso, who is the president and CEO of process automation at Honeywell Technologies. And I began by asking him about the latest innovations in AI, large language models and agentic AI. They are generating a lot of excitement and energy, certainly. But are they really changing the industry?

Jim Masso

…controls company in the most critical processes in the world. So what we do has to work. And actually, I was just having a conversation with a customer in this room earlier, and the discussion was, what's your failure rate on pilots? Well, it's very low, if not zero, because what we do has to actually deliver outcomes. And if we're being really transparent, I think the second principle is, well, industrial AI has a credibility problem. I've seen these incredibly well-funded AI initiatives not deliver a result. I was speaking with one of our customers in Asia a few months back, and they spoke about how much they spent on this incredible investment, and it wasn't really delivering. So I think just broadly, the industry really has a challenge. However, we've started to see real results where we're impacting customer operations in ways that we hadn't even expected, whether it be resiliency, whether it be augmenting workforce, or just driving different financial outcomes. And so I think you have to separate, and it's kind of interesting because it's not that hard to give the…

Ed Crooks

as Honeywell, you're operating in industries that are working with hazardous materials often, refining, petrochemicals, other aspects of the energy industry. A 1% failure rate there would be absolutely horrifying. So how do you think about the risks around using AI?

Jim Masso

So I start with deterministic controls, right? We have guardrails. And the first, so we've always done things with multivariate control and optimization. This is, I think, one of the discussions around large language models changing the dynamic versus what AI has been traditionally. Yeah,

Ed Crooks

well, it's a good point, actually. Let's just dig into that for a moment. Because when we talk about AI, I think it's helpful to define terms. There seems to be an idea for some people that AI was invented in 2022 with ChatGPT. In industry, people have been talking about AI for years, maybe even…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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