JM

Jim Masso

Things Jim Says on Podcasts

Where to Find Them

Jim Masso has been a guest on The Energy Gang .

Recently: “AI in energy: How can new technology strengthen the resilience of energy systems? | From ADIPEC in Abu Dhabi” on The Energy Gang (November 2026).

What They Said

“Everyone's excited about AI, right? Like it's every interview, it's about AI. What are you doing with AI? Well, hey, but I'm also doing this really cool stuff with hardware. Oh, that's great. Let's talk about AI. But we've got this great business that does compression technology. Yeah, but software, please. I think it's important to know that the physical systems also still really matter.” — Jim Masso, The Energy Gang

Asked where AI will take Honeywell's business in five years, Masso describes how every conversation gets steered to software, even though physical systems are what make the plants run.

The Energy Gang · 2026-11-12 Permalink → Listen →
The Energy Gang Around 45:32 into the episode
Jim Masso

…process quickly enough. But it all started with a very fundamental problem back to the history of automation. How do we augment the operator? How do we make it easier to run the plant? How do we make operators more intelligent, thereby having this cognitive capability built into our systems?

Ed Crooks

So where does the technology go next then? It's obviously fairly hard to predict. It's changed a great deal just in the past five years. But if you were to speculate about where you think we're going to be five years from now, how is AI going to make your business different?

Jim Masso

So first of all, I think one of the things, and I've mentioned this before, it always does start with people. I think one of the concerns people hear about AI and what does it do for jobs? Well, domain experience becomes more important. And the ability to reason on top of a tool is becoming incrementally more important every day. And so when we build a tool, one of the things we're thinking about is how do we educate the operator today? How do you become really knowledgeable on a system? Because that skill is still going to be really important. And by the way, AI is not going to do anything that hasn't been informed by previous history or previous data. It learns on data. It's not great at coming up with wildly new patterns that aren't otherwise derived from other systems. And so building that intelligence so you can continue to innovate is so important. I don't see that going away. We can talk about world models, you know, the kind of the next generation of AI, maybe, but with what we see today in large language models, that skill is really important. Now, what does the system look like five years from now? Well, I can tell you the evolution of thought we've just had in…

Per Erik Holsten

Jim Masso, thank you very much.

Ed Crooks

To talk about another aspect of energy technology and how it supports resilience, I spoke to Bruno Melles, who's the managing director of the transformer business for Hitachi Energy. Two years ago, we had one of his colleagues on the show to talk about the severe issues in the supply chain for…

Per Erik Holsten

Well, it is amazing to say that in the last couple of years, many, many things changed. On one side,

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.
“Industrial AI has a credibility problem. I've seen these incredibly well-funded AI initiatives not deliver a result. I was speaking with one of our customers in Asia a few months back, and they spoke about how much they spent on this incredible investment, and it wasn't really delivering.” — Jim Masso, The Energy Gang

Asked whether large language models and agentic AI are really changing the energy industry, Honeywell's process-automation chief says the change is real but that many big AI projects have not delivered.

The Energy Gang · 2026-11-12 Permalink → Listen →
The Energy Gang Around 35:25 into the episode
Per Erik Holsten

…is clear. Meet today's energy needs while building more resilient, intelligent energy system for tomorrow. 13 conference programs, 1,800 speakers, 2,250 companies, 239,000 attendees. Over four days, Abu Dhabi became a meeting point for the global energy industry, addressing critical issues,

Ed Crooks

…to Jim Masso, who is the president and CEO of process automation at Honeywell Technologies. And I began by asking him about the latest innovations in AI, large language models and agentic AI. They are generating a lot of excitement and energy, certainly. But are they really changing the industry?

Jim Masso

…controls company in the most critical processes in the world. So what we do has to work. And actually, I was just having a conversation with a customer in this room earlier, and the discussion was, what's your failure rate on pilots? Well, it's very low, if not zero, because what we do has to actually deliver outcomes. And if we're being really transparent, I think the second principle is, well, industrial AI has a credibility problem. I've seen these incredibly well-funded AI initiatives not deliver a result. I was speaking with one of our customers in Asia a few months back, and they spoke about how much they spent on this incredible investment, and it wasn't really delivering. So I think just broadly, the industry really has a challenge. However, we've started to see real results where we're impacting customer operations in ways that we hadn't even expected, whether it be resiliency, whether it be augmenting workforce, or just driving different financial outcomes. And so I think you have to separate, and it's kind of interesting because it's not that hard to give the…

Ed Crooks

as Honeywell, you're operating in industries that are working with hazardous materials often, refining, petrochemicals, other aspects of the energy industry. A 1% failure rate there would be absolutely horrifying. So how do you think about the risks around using AI?

Jim Masso

So I start with deterministic controls, right? We have guardrails. And the first, so we've always done things with multivariate control and optimization. This is, I think, one of the discussions around large language models changing the dynamic versus what AI has been traditionally. Yeah,

Ed Crooks

well, it's a good point, actually. Let's just dig into that for a moment. Because when we talk about AI, I think it's helpful to define terms. There seems to be an idea for some people that AI was invented in 2022 with ChatGPT. In industry, people have been talking about AI for years, maybe even…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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