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EG Ed Grosvenor Ed Grosvenor On Artisan Beer

“I think the labs are aware that there's just so much AI-generated data now out on the web that if you're just generally scraping the web for content, you start cannibalizing. … I think they recognize that the vast majority of podcasts out there, at least any that have any significant listenership, are not AI generated. So if you want to be able to model real human conversation, the thing that you want to grab is our transcript, because this is how actual people actually talk to each other. It is a high-value target for training AI models.”

Artisan Beer · AI Builders · October 2026

“I think the labs are aware that there's just so much AI-generated data now out on the web that if you're just generally scraping the web for content, you start cannibalizing. … I think they recognize that the vast majority of podcasts out there, at least any that have any significant listenership, are not AI generated. So if you want to be able to model real human conversation, the thing that you want to grab is our transcript, because this is how actual people actually talk to each other. It is a high-value target for training AI models.” — Ed Grosvenor, Artisan Beer

Context

Ed was explaining his content strategy of getting material into the places AI agents draw from. His theory is that human-made podcasts are valuable training data as a hedge against models training on their own output.

Listen to the episode → More from Ed Grosvenor → More AI Builders quotes →

Transcript

Artisan Beer Around 1:01:33 into the episode
Ed Grosvenor

Well, Reddit, YouTube. For some reason, they really like YouTube content. Especially

Speaker 3

Google likes YouTube content.

Ed Grosvenor

Yeah. And I think I've seen some evidence that podcast transcripts find their way into. The training data. So,

Peter Van Dijck

I mean, I imagine so it's just good content, right?

Ed Grosvenor

Yeah. Well, I think it's especially because one of the things that I think the labs are aware of is that there's just so much AI generated data now out on the web that if you're just generally scraping the web for content, you're just kind of you start cannibalizing. So you're no longer taking…

Peter Van Dijck

Yeah, talking about that,

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

More from Artisan Beer

“I've done this for several client projects and gone from 40 minutes in CI to one minute in CI.” — Ed Grosvenor, Artisan Beer “AI has kind of broken that whole hours model for them internally too. I'm going to spend 20 or 30 minutes highly concentrated on whatever problem I'm trying to solve for the client, and I'm going to hit a button. And now I have to wait until the agent comes back with results. So do I have multiple clocks that I'm just starting and stopping as I shift from one client to the next? The whole model just doesn't work anymore.” — Ed Grosvenor, Artisan Beer