EG
Ed Grosvenor
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Ed Grosvenor

Things Ed Says on Podcasts

“Everybody's trying to build the software factory. They all want to build some sort of a tool that they can sell to everybody and it's just going to work. But everybody's stack is different, everybody's way of working is different, things shift so fast that if you bundle this whole thing up into a product and sell it, the state of the art is going to shift under your feet.” — Ed Grosvenor, Artisan Beer “You cannot create a SaaS like Nightwatch without having people pay per event. … Small businesses have websites up where there's not necessarily a strong correlation between requests and revenue, so you very quickly get priced out. And then the clients have this big blind spot: I'm paying all this money for this monitoring tool, but it's only getting one fiftieth of a percent of my requests.” — Ed Grosvenor, Artisan Beer “It's not so much a matter of saving money. It's a matter of I don't want to have my tools interrupt my workflow. … The moment Claude comes back and says, I can't do that because whatever, I'm immediately looking for something else that's gonna solve my problem. Because it's so easy to find something else.” — Ed Grosvenor, Artisan Beer

Where to Find Them

Ed Grosvenor hosts and writes Artisan Beer .

Recently: “Keeping the Wheels on the Bus” on Artisan Beer (October 2026); “Just Make Everything Free” on Artisan Beer (October 2026); “SaaS is dying on its own” on Artisan Beer (October 2026); “SaaS is dying on its own” on Artisan Beer (October 2026).

What They Said

“Everybody's trying to build the software factory. They all want to build some sort of a tool that they can sell to everybody and it's just going to work. But everybody's stack is different, everybody's way of working is different, things shift so fast that if you bundle this whole thing up into a product and sell it, the state of the art is going to shift under your feet.” — Ed Grosvenor, Artisan Beer

Grosvenor explaining why he made Scalpels, his set of agent tools, free. His bet is to give the tools away and earn from content and consulting, since a packaged AI workflow product would be out of date within months.

Artisan Beer · 2026-10-12 Permalink → Listen →
Artisan Beer Around 00:00 into the episode
Speaker

Ed Grosvenor (00:02) Alright, so what's new in your world? Peter (00:08) Right. F first all I have a lot of energy, although I was working until eleven PM last night. So whoo. what's new in my world? I wanna show you a few things. One of them is I'm actually starting to use Jeff. I just kicked that off this morning. but I think the the way in which I'm doing evals for it, and I think that that we can talk about that for a few minutes. and yet then Peter (00:37) There are I have a few other topics. One thing is how do I keep a mental model? So I'm telling I'm telling, you know, Claude, we're fixing all these problems and adding all these features and improving all this stuff, but how do I keep a mental model of what is actually the system? And I wanna sh show you that too. Yeah, those are top of mind. What do you got? Ed Grosvenor (01:01) Yeah. And maybe we Ed Grosvenor (01:02) can maybe we can talk about how I've I've solved that. Peter (01:07) yeah, if you've solved it, great. Ed Grosvenor (01:08) Yeah, Ed Grosvenor (01:09) well, I mean, I I say solved. It's it's the way that I'm pursuing Peter (01:12) Uh-huh. Ed Grosvenor (01:13) a solution to the same…

Speaker names from our own diarization · position estimated from where the line sits in the episode
“You cannot create a SaaS like Nightwatch without having people pay per event. … Small businesses have websites up where there's not necessarily a strong correlation between requests and revenue, so you very quickly get priced out. And then the clients have this big blind spot: I'm paying all this money for this monitoring tool, but it's only getting one fiftieth of a percent of my requests.” — Ed Grosvenor, Artisan Beer

Grosvenor on why he built Hone, a self-hosted backend for Laravel Nightwatch telemetry. Per-event pricing makes sense for the vendor, but it pushes small sites into sampling so little traffic that the monitoring stops being useful.

Artisan Beer · 2026-10-03 Permalink → Listen →
Artisan Beer Around 00:00 into the episode
Speaker

Ed (00:01) Okay, I I think we're live. Peter (00:03) think we're live too. Th there was a c I saw a countdown. That was cool. Ed (00:07) Yeah. I assume that means that we're recording now. So how are things? Peter (00:14) So how are things? do you wanna intro the podcast first? Ed (00:19) sure. Yeah, this is this is Artisan Beer. This is kind of a thing that I've been wanting to get started for I don't know. I think I registered the domain two years ago. it's just casual conversation over a beer or coffee, depending on the time of day and you know, personal preferences. I do have a beer. Peter (00:39) Mm. Man, I'm jealous. Ed (00:41) gonna l let you know dark dirty secret. It is nine fifty one in the morning and this is an NA beer, but I I wanted to stay on brand for this, Peter, you and I talk once a week about what we're doing, the kind of things that we're working on, things that we're seeing in the industry. And then when we were talking earlier this week I said, you know what, we should just record these talks because you know, I think there's some Peter (01:04) Yeah. Ed (01:05) some good stuff in here that other people would really enjoy. So we decided to try this out…

Speaker names from our own diarization · position estimated from where the line sits in the episode
“It's not so much a matter of saving money. It's a matter of I don't want to have my tools interrupt my workflow. … The moment Claude comes back and says, I can't do that because whatever, I'm immediately looking for something else that's gonna solve my problem. Because it's so easy to find something else.” — Ed Grosvenor, Artisan Beer

Grosvenor builds open-source, self-hosted replacements for SaaS tools. His argument is that feature gates, per-seat billing and blocked agent access are what drive people off SaaS; the subscription price matters less.

Artisan Beer · 2026-10-03 Permalink → Listen →
Artisan Beer Around 00:00 into the episode
Speaker

Ed (00:01) Okay, I I think we're live. Peter (00:03) think we're live too. Th there was a c I saw a countdown. That was cool. Ed (00:07) Yeah. I assume that means that we're recording now. So how are things? Peter (00:14) So how are things? do you wanna intro the podcast first? Ed (00:19) sure. Yeah, this is this is Artisan Beer. This is kind of a thing that I've been wanting to get started for I don't know. I think I registered the domain two years ago. it's just casual conversation over a beer or coffee, depending on the time of day and you know, personal preferences. I do have a beer. Peter (00:39) Mm. Man, I'm jealous. Ed (00:41) gonna l let you know dark dirty secret. It is nine fifty one in the morning and this is an NA beer, but I I wanted to stay on brand for this, Peter, you and I talk once a week about what we're doing, the kind of things that we're working on, things that we're seeing in the industry. And then when we were talking earlier this week I said, you know what, we should just record these talks because you know, I think there's some Peter (01:04) Yeah. Ed (01:05) some…

Speaker names from our own diarization · position estimated from where the line sits in the episode

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