“I feel like all of this was just made for trying to compete with YouTube. All of these platforms are just trying to be each other. YouTube is trying to be Netflix. So they have the shows and stuff in the YouTube feed now. Netflix wants to be YouTube by putting video podcasts on Netflix. And now Instagram is just like, we see the growth of content viewing on TV because YouTube's TV viewership has just gone like this.”

Okay.

But yes. And that then they start talking about how these things they wanted to be on TV because of their Instagram TV app. And that previously was mostly just watching reels, which we all know watching vertical content on TV is horrible. Yes, you have that.

Yeah. No, they're so clearly like Instagram realizes so much of their stuff is the same content as on other platforms. Like, you know, they stole stories from Snapchat. They're stealing all this short form stuff from TikTok. Now they're doing long form for YouTube. They want everything to be in the…

is what YouTube does. And it gets us like 0.01% of views because those are an audience. That's a human problem, not a YouTube problem. But yeah, they do offer the link between the short form and the long form. Just people don't click it.

And I do think they understand that people are sharing long form videos with friends also. Instagram knows one of the best ways that they keep people on the site is, you know, because they have lots of very easy way to share content that's on the site and not leaving it. This is one step further to…