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TD Tim Dennis Tim Dennis Craft beer podcaster and homebrewer based in the Atlanta area, introduced to craft beer in the early 1990s through Samuel Adams.

“I know the way people react to AI. If you do anything with AI that you print and try to sell merchandise that is AI art, you will get backlash from it. Now, honestly, most people aren't going to care or probably aren't going to notice, but the ones that do notice are going to make sure that you hear about it, plain and simple.”

Beer Guys Radio Craft Beer Podcast · Food & Beverage · October 2026

“I know the way people react to AI. If you do anything with AI that you print and try to sell merchandise that is AI art, you will get backlash from it. Now, honestly, most people aren't going to care or probably aren't going to notice, but the ones that do notice are going to make sure that you hear about it, plain and simple.” — Tim Dennis, Beer Guys Radio Craft Beer Podcast

Context

Dennis recounts the advice he gave a small brewery owner in a professional brewers' Facebook group who planned to use AI for posters and merchandise. It is a practical warning about how a vocal minority reacts to AI art.

Transcript

Beer Guys Radio Craft Beer Podcast Around 27:20 into the episode
Tim Dennis

All our graphics. Our logo is not AI.

Brian Hewitt

…I probably wasn't going to anyway. But I don't know. I don't think it's worked out well for them. And I don't think that they were intentionally trying to rage bait people. I think they thought this was a great idea and they didn't realize how badly people hate this kind of thing, basically. Yeah.

Tim Dennis

Yeah. There was, I'm in a Facebook group that is pro brewers. It's professional brewers talking to that. I, you know, I've got some friends in there and, of course, keep an eye on kind of what's going on in the industry. But there was a small brewery owner that posted in there and he mentioned, he's like, hey, what's everyone think of this? And he was going to use AI to create some posters to put stuff up in his brewery. And he was going to make graphics to print t-shirts and hats and such. And he asked people, you know, how do you think this would go? This and that. And people were like, I don't think that's a good idea. And da, da, da. And he, and actually, I chimed in. I was like, look, I'll be honest with you. I was like, I know the way people react to AI. I said, if you do anything with AI that you print and try to sell merchandise that is AI art, you will get backlash from it. I said, just absolutely. I said, now, honestly, most people aren't going to care or probably aren't going to notice, but the ones that do notice are going to make sure that you hear about it, plain and simple. They're very

Brian Hewitt

vocal about it. You

Tim Dennis

know, people don't like, and Brian, we've talked about it. I understand the, you know, I understand the artists. You know what? There's a big uptick in AI music and Spotify and different channels having this. Some are tagging AI music. Some are just not allowing it. When I'm being lazy, I'll flick…

Brian Hewitt

Probably not. I think over time people will adjust to it. I think that there will be, I've already heard about, and I'm involved from my work, a lot of discussion about there's already like watermarking of AI. So now there are ways, even if you can't detect it, that AI, the major AI Drama, text and…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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