“Followers flooded posts with angry comments, pointing out that AI-generated branding completely misses the point of supporting local small businesses, because that's not a small business activity. You're basically routing money from what could be a local actress or a spokesperson to basically Claude Anthropic or Google or somebody else.”

Yeah. Yeah. But anyway, yeah, yeah. So totally went well. So a South Jersey craft brewery thought that using an AI spokesperson instead of a real person was a clever way to save a buck and boost engagement. And on the on the surface, it actually sounds like, hey, maybe that, maybe that would work. But they quickly learned that that was a good way to boost the kind of engagement that no business actually wants. So the brewery in question is Swedesboro Brewing and the AI spokesperson was a blonde lady named Sarah. They gave her a name. So they use this virtual character on Instagram to announce new beer releases and tap room events. You know, and in the videos, Sarah freely admitted to being an AI-generated brand ambassador. So there was no actual trickery involved. They weren't trying to pass, they weren't trying to pass her off as being a real person. So, yeah, it seems seems fine, right? But no, no, not at all. In the firestorm that ensued, the brewery tried to justify the decision by comparing hiring a celebrity or a commercial actress to using AI. They were like, this is the same thing. It's like, yeah, the internet…