“It is really important that you look at what agents are seeing about your products. We have syndicated all of your products into the catalog, and the catalog was built for agents. But if there are details of your products that you are not telling it, say this raincoat is really good in New York City but won't work in Toronto because it's too cold, that is a product attribute you should mention. Now it matters more than ever, because the agent is going to surface whatever is the most merit-based product.”

I will, though, give a shout out, though, to those that are listening to the show. And I know we have so many Shopify merchants that watch your show religiously who are thinking about preparing for Black Friday, Cyber Monday. What I will say to them is to the conversation we're having, it is really important that you look at the knowledge, like the knowledge center inside the Shopify admin to figure out what are agents seeing about your products. Because remember, we have syndicated all of your products into catalog. The catalog was built for agents so they can sift through everything, real-time inventory, the right product attributes and details. But if there are like details of your products that you are not telling it, so if this raincoat is really good in New York City, but won't work in Toronto because it's too cold, that is a product attribute you should mention. Like this works better in cold weather. Therefore, you will be found more if the consumer is searching for that. That is a very November 2026 recommend suggestion that was never actually that important because eventually consumers can kind of do their own research. But now it matters more than ever because the agent is going to surface whatever is the most merit-based product.