Ed Grosvenor
On Artisan Beer
“We were all sort of unprepared for how quickly code … with our fingers on the keyboard was no longer going to be something we could sell. We thought we might have a couple of years left before we have to start rethinking things. And all of a sudden, like November, December of last year, it all just kind of went away. Now it's all down to thought leadership. It's down to architecture. It's down to strategy, making the right decisions up front so that you can deploy something and be confident that it's going to stay secure and it's going to stay performant.”
Artisan Beer · AI Builders · November 2026
Context
Peter asked how agency life is going, noting that some agencies have been shutting down. Ed describes how he has reimagined what an agency sells now that hand-written code no longer is the product.
Transcript
Yeah. Well, it's helped us. Well, it's helped us with customers. It's helping us retain customers.
But let's talk about that. Let's wrap up maybe with that. Like, because about a month or two ago, the agency world wasn't feeling that optimistic. You know, some people were shutting down. Right. Yeah. Like, how do you feel things are going?
Yeah, I mean, it's different now. And I don't know if it's different on like a macro level or if it's just that I've I've managed to rethink in my, you know, I've managed to reimagine what an offering from an agency could look like and should look like in this age. I think the challenge was, you know, we were all sort of unprepared for how quickly code and ours with our fingers on the keyboard was no longer going to be something we could sell. You know, we kind of thought, you know, we might have a couple of years left before we have to start rethinking things. And all of a sudden, like November, December of last year, it all just kind of went away. Like now nobody has to pay anybody to apply for your keyboard. Now it's all down to thought…
And plus, we can make it much better for much cheaper than we could ever before. So if this was like a hundred, 200K projects
for the last few years that
you didn't want to take on, now it's now it's a 50K project. And plus, it'll be much better and redesigned and all the good stuff.
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