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Start free trial →The Bootstrapped Founder · Bootstrapped & Indie SaaS · July 2023
The host admitted he never hired anyone for his own SaaS because he believed nobody could do the work as well as he did. Cohen's answer is that a founder's job is to build a team that is stronger than the founder, function by function.
…or that, like, well, wait a minute, like you don't need to put that label on someone else in order to say everything you just said about yourself. That's not necessary to do that. And if you realize that, maybe it allows you to keep that attitude without having to be negative about something else.
…And I wonder, you certainly didn't do that. You did hire and you grew a sizable company. You have your own building now. That's really cool. So, did you ever struggle with this? Like, how did you talk to yourself about this to get other people to do the work that they're better at than you? Maybe
…maybe you can't afford it. That's a whole different story. But if you can, yeah. So, the attitude that I give, and I think I might give it in that talk, I can't remember, is certainly as the CEO, let's say founder, what is your job in terms of creating the team? And the answer is not that you're creating, that you're hiring a marketing person to do marketing, hiring engineers to do engineering. You're hiring people that specifically are better than you at that function so that that function becomes better than it currently is. If you don't, then the company will never get better than you personally are at every function, which is a complete failure of leadership. You're telling me it's not a leader's job to make the whole organization better all the time? Really? That's not his job. That's not the job of every leader. Things are getting better. Clearly, part of the job. The organization is not getting better, smarter, more skilled, making better decisions, then you're not doing a good, then you're failing. So, that means you have to hire people that are…
I wish I would have met you five years ago because I could have really used this. Honestly, because what you just said, like the solopreneur thing, that was everything. And the only thing that I really knew is to do my own thing. I had worked in companies before, but I never had any management…
That's one way. I mean, you don't have to have that, but it's an example of how a network can pay off in ways that you might not have originally thought. Again, there's many different ways. That's one way. I do think there is an attitude, which I've had in the past as well, believe it or not, of…
yeah. Yeah, I don't think I ever made that choice. Like, I again, I don't think I ever thought that I had to make that choice when I started. Because it's just, I'm going to build a software business because that's what I know. That's what I've done for 10 years. I'm going to do one by myself.…